While AI might be the latest new tool for marketers, there’s a lot to consider before implementing it into your workflow…
Navigating uncertainty: how to get ahead using an organic advantage
Join our Strategy Director and Organic team for the next part of our webinar series ??
In a time of economic uncertainty, it’s more important than ever that marketers are investing in all the right places and are effectively measuring the return on investments. That’s why we’ll be advising you on how to manage your organic activity, including where you should be focusing your efforts for guaranteed wins, and how to plan and measure not just so you can stay afloat but to pull ahead.?
Get a glimpse into the minds of our Organic experts from 10:30am-11am on the 17th May.
The 13rules to producing fail-safe AI content ??
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AI is an exciting phenomenon but - before you jump on the bandwagon - it’s important to think of all the implications before immediately publishing AI content.
While we certainly don’t claim to have all the answers, like many others, we’ve started to explore what the integration of AI into our workflows could look like, approaching experimentation with a specific, controlled research group.?
While we can’t know the exact right or wrong way to go about it yet (hell, does anyone?!) we’ve come up with 13 rules to consider before publishing your AI content, making it practically fail-safe.
The age of AI: navigating the opportunities and challenges ahead ??
Our Director of Growth & Innovation, Ben Wood, explores the different ways that AI can be used as a productivity enhancement tool, as opposed to a complete human replacement.
Focusing on how exactly AI will reshape the marketing workforce, and the skills we’ll need to thrive now and in the future, whilst considering its ethical implications, too.
He explores: