Which type of accountant do you wish you had?

Which type of accountant do you wish you had?

David Rudd ???????? David Rudd ????????

David Rudd ????????

I'm an accoutant who loves Marvel, Star Wars and helping business owners transform their numbers

发布日期: 2023年5月18日
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The reason I chose to move into the accounting sector as a career was due to my family's interactions with their accountant, in particular when my old man had his construction business.

Having been in business for some time, the accountant at the time was fixated on reducing tax. This may sound like exactly the thing your accountant should do. However, this fixation actually missed a bigger issue ...... a lack of profitability and eventually cashflow problems.

Due to this experience, I made a decision really early on that I would choose to use this experience to help other business owners and families not only save a bit of tax, but most importantly run their businesses so they are:

  • Profitable
  • Sustainable
  • Retain enough cash to survive

Last week, I had a very difficult meeting with a client who is struggling cashflow at present. Although profitability is good, the signs are pointing to a future cashflow issue.

For me, there are two choices as an accountant:

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  • The easy route - do the accounts, give the client the numbers, and maybe send them some contact details of someone who may be able to help or
  • The hard route - get the numbers done, meet with the client, give them every piece of information they need, guide them through every step, and effectively treat them like a human instead of a number

The hard route may well mean a large amount of upheaval and some really tricky decisions for the client but at least they will have a choice.

Looking back, if my family had the choice about which type of accountant they would choose to help them, I know which one they would go for and they would happily pay much more for it too!

The question is, who would you choose

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  • Short-term accountant who gives you a big refund of tax or
  • Long-term accountant who will be with you when the tough decisions need to be made

Charlie McClelland

Helping business owners plan for when they stop being business owners. Planning their exit so that it's on their terms, maximising the sale value for their life's work

1 个月

You are so right David Rudd ???????? but too many accountants take you 1st option, the easy route as you described it. As you say, if more owners understood the value that a great accountant can proton sure that they would pay for it so thank you for spelling it out.

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Russell Felstead

Leader of Corporate, Private Banking and Support Teams at Handelsbanken Colchester

1 年

Excellent advice David. Talking to clients and having a close relationship to understand both the business and what drives them is so important to truly achieve the position of "Trusted Advisor" status. This should be the goal for all those of us that are lucky enough to have the opportunity to achieve it and enjoy a long client relationship.

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