Which Third-Party Apps Are Best To Help Social Media Marketing?
Using social media for marketing is a swiftly growing trend for businesses since it offers a terrific opportunity to expand a brand’s reach so it can get noticed by more and more people and find potential new customers. It is also a great way to reach out to and engage with current customers. But with all the different social media channels available, and the 24/7 atmosphere of using social media, it can be hard to keep up with it all when using it for marketing. This is where the many various tools and apps available for social media and marketing can come in handy. But there are so many third-party tools out there to choose from, how do you know which are best to use to help with your social media marketing? Here are a few possibilities for you to consider.
- Hootsuite
This is possibly the most popular app for social media management. It offers a wide variety of features and can support many different platforms. The app will allow you to monitor and post to multiple popular social networks, including Facebook, Twitter, & LinkedIn. Other great features include analytics, keyword monitoring, and post scheduling.
- Buffer
This is another popular social media management app. You can schedule posts to publish throughout the day & use it with many popular networks, such as Facebook, Twitter, Pinterest, Instagram, LinkedIn, and Google+. You can also do analytics.
- SocialFlow
For more serious marketers, this app is more data-driven. It lets you publish when users are most active, run goal-based advertising campaigns, and more. You have to request a demo before you can sign up, though.
- SproutSocial
Also for serious marketers, this app allows for publishing to various social platforms, but was designed more for using social media to provide customer service & finding hidden opportunities for engagement.
- Everypost
This app allows for sharing multimedia across different social media platforms. You can customize posts, schedule publishing, collaborate with team members, and get social analytics.
- Panda 5
The fifth version of a popular news-reading app, this tool will help boost your content curation by letting you browse multiple websites at once, integrate with other websites, and gather RSS feeds from your favorite sites.
- Adobe Spark
This handy app will let you create graphics, web stories, and even animated videos in a matter of minutes. It’s great for helping you generate multi-media content for marketing.
- Pixabay 2.0
Find thousands of free photos, illustrations, videos, and more that you can use for your social media marketing use. All are free of copyright from Creative Commons.
- Rebrandly
This handy tool is a custom URL shortener, great for use when sharing branded links.
- PostReach
This is a nice tool to use for content marketing analysis by automating content reporting. You can see key traffic stats, numbers of shares, and even see the influencers who shared the content.
- Ghost Browser
This tool will let you log into a website with multiple accounts from just one window. It’s great for using when managing multiple profiles for each social media platform.
- Falcon.io
This is a tool to help with most of your social media marketing efforts. Use it for listening in on social sites, engaging with customers, managing and publishing content, create responsive pages, measure marketing performance, and much more. It even works as a CRM!
There are so many more handy tools and apps out there, but these are some that might work best for you, depending on your needs.
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