Which Streaming service was top of your charts in 2023? | Eureka AI Moment

Michael Hawkins

Friday December 1st 2023

The annual Spotify Wrapped dropped on Wednesday night and so many people checked their reviews that the server briefly crashed. What was on your list?

Last year it was all about Bad Bunny and Harry Styles. This year Taylor Swift was the most streamed artist, and Miley Cyrus’ Flowers the most streamed tune. In Indonesia Feby Putri and Tulus held the top slots of influence.

What’s driving these trends is the incredible access we all now have to unlimited music both through apps such as Spotify and Joox as well as via TikTok and Youtube. ?So which Music App is top of the pops in our region?

This week our Eureka AI Moment for Indonesia looks at the Music Streaming apps that have influenced your world in 2023!

Which Streaming App is top of the charts across Asia?

Music is clearly important to us in Asia: a massive 59% of Hong Kong mobile users visited a Music Streaming site in October with to 40% in Indonesia and 47% in Singapore. This makes music streaming one of the most important digital categories.

Usage is also high. ?An average of 5 days of usage per person in Singapore up to 13 days on average in Hong Kong also ranks as one of the most engaged categories.

So which app is most popular to listen to all this music and podcast content in Indonesia?

Music & Streaming Apps Indonesia:

Spotify dominates the Indonesian market with the highest reach (16.3% of mobile phones using at least once in October) with an average of 5 days of usage.

While Resso manages to generate reasonable penetration with 4.5%, the average usage is very low. Clearly engagement is the target for 2024. Tencent’s Joox meanwhile seems to have a reasonably engaged audience, but a need for acquisition.

44% of Spotify’s users are accessing the app more than once a week, while for Joox this applied to only 33% of users.

Note also the absence of Apple Music here due to the low share of usage from iPhones that we explored earlier this month!

Music Streaming by region in Indonesia

In the chart below we measure share of category users by brand. Spotify takes the majority of share in every province, but where are the opportunities to grow for Joox and YouTube Music?

Joox is consistently low in the populous states so needs mass reach. However, local favourites do exist as we can see from SoundCloud’s share of users in Bali! A nod to the digital nomads in Canggu!

So What?

As you proudly share your years top tunes and Podcasts (mine was Diary of a CEO) this week, think about how this advertising channel could be important for your own brand growth and how regional differences could help you in Indonesia.

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Message me at [email protected] if you are interested in how your competitors are performing in Hong Kong, Indonesia or Thailand.

You can also connect with me on linkedin here Michael Hawkins