Which sources of leads generate results for you?

Which sources of leads generate results for you?

?? Owen P. ?? Owen P.

?? Owen P.

Managing Director @ parkrow.marketing | B2B Sales & Marketing

发布日期: 2019年3月25日
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An important part of B2B appointment setting is tracking the effectiveness of the leads generated. Depending on where you find your leads, the quality can vary. Why is this? Because depending on your sources of B2B appointment setting, you find Prospects at different stages of the sales process.

5 ways to measure the effectiveness of your leads

Whether you generate leads through social media, trade shows or prospecting, here are 5 ways to measure how much they’re doing for your business:

  • Size of the opportunity
  • Time to convert
  • Price sensitivity/budget focus
  • Successful sales conversion rates
  • Costs of marketing vs value of sales

Find out more here https://parkrow.marketing/2019/03/24/b2b-appointment-setting/


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