Which social media platform should you choose for your business
We all know that every businesses these days needs to be on social media. It helps you gain more traction for your business , website and help you reach out to old/new audiences by ads and the community that has been created that is dedicated to your brand. It’s part of your brand and has a high impact on your business with the way the public eye sees your brand. In order to create a triumph social media campaign you must decide on which one to focus on.
In this article we will narrow down the list of social media that you should commit to for a high return in your investment.
Here are a few step that you should follow before starting:
Step 1: Identify your brand personality
Your brand personality has a lot to do with picking the right social media. Define yourself. How do you want your brand to be perceived in the spotlight? Moreover depending on who your targeted audience are, whether they are boomers or GenZ, adjust! Build up a personality and make a lasting impression.
In other words, provide them with a content or experience that is memorable for those who have seen it. Over 75 percent of consumers are inspired to make purchases based on image and video content, according to new research from visenze — a statistic that highlights the growing importance of image-based search for marketers. This isn’t a surprising stats in and of itself considering the fact that marketing on social media has been growing more and more as the year goes on.
Step 2: Identify your audience
This step is to know who your audience is. You must be as specific as possible! Therefore making a decision to target your potential customer would be easier. Consider asking yourself these following question:
- Who are your typical customers?
- How old are they?
- What are their income and education level?
- What is your most popular product?
- Overall, what is the demographic of your audience?
Answer these questions! It will help you make better ads optimisation towards the right people.
Step 3: Define your goals
After studying the demographic of your audience, Define your goal. Of course, primarily your main goal is to drive more sales for your products. But, on the other hand you would want to build a reputation for your brand, attract more customers, drive recognition and build a friendly relationship with potential buyers.
When it comes to creating goals, brainstorm it out. Work on it! It could be something usual but make sure that you have a goal in mind.
Step 4: Find your audience
Now that you have your audience profile and your goals in mind, it’s time to find your audience. To do so, examine the demographics of each network’s users to discover which platform your audience prefers. You should also examine how active your target audience is on that platform. Young Facebook users, for example, may have profiles, but they are more engaged on Instagram or TikTok. Aside from demographics and interaction, you should also consider how people utilize the site.
Here are some of the major platform to help you find the right audience:
It has been reported that there are over 2.7 billion users on facebook-that’s more than the population of China. With that many user bases on the platform it is easy to keep in touch with existing audiences and build up your community around it. One downside of facebook is that it’s really large and competitive. It may be hard to reach new audiences as a result of its population.
Narrow down your list of goals that you want. It may be hard for a new startup business to build its business. However, if you’re developing a loyal clientele and need a means to stay in touch with them, this is an excellent alternative for your company.
Twitter is a great platform to build up brand awareness. Hashtag is a popular trend on the platform. It basically organizes posts via a word or a phrase. Do your research! See what’s the cool new thing that people are talking about and try to make a post to join that trend. This will gain traction for your twitter profile. Twitter offers insight on what hashtag is trending on the website. Often, many people use twitter as a source for instant news or information about a certain topic. Many businesses use it to engage with their audience such as informing them on upcoming events.
it is one of the fastest growing social media platforms out there. It relies on photos, video or GIFs to start a conversation about your product. As a consequence this platform works really well if your business consists of products that are picturesque namely, food, retail, beauty or arts. Since it’s population isn’t as large as facebook, it’s easier to reach out to the right audience.
Youtube
Youtube is a great place for you to add depth to your business by creating videos and playlists to engage with your audience. If you search anything on Google that is associated with video, most likely the video that pops up is likely from youtube. Use the right keyword and your video can appear on top of the list. People often go to youtube to learn new skills, watch reviews, lifestyles or watch entertainment. If you can make the right content then it could seriously have a high impact on your brand.
Linked in isn’t about any form of entertainment, It’s all about raising companies’ profiles, connecting with businesses and recruiting resourceful people. Aside from phone calls and email, it is the most used way to connect with potential job candidates. Linkedin is unique, it has a narrow focus for jobs and networking professionally.
Just like Instagram, Pinterest relies on photos and video to start up a conversation. You can save content by “pinning” photos and video to a virtual board. Females dominated Pinterest’s demographic. Most common trends you would see on Pinterest are recipes, creative ideas, striking photography, Digital art and DIYs. It is a visual-based platform, It has a positive and inspirational vibe to it. It’s a great place for companies to share engaging content such as photos, videos or GIFs of a product.
Tik Tok
Tiktok is known for it’s short-form content, it is useful if you want to target a younger audience. Small businesses or brands could do well on this app. It is the largest video platform! If your business is visual-based on the line of art, food, retail, beauty, and some service industries, then you should consider focusing on tiktok.