Which Social Media Platform To Choose?

There are so many social media platforms, some are more populars from the others but how can we know which one to choose? Which social media platforms are right for us?

For that I’ve created my 4K rule:

Know yourself

Get to know yourself, what you like and what not so much. What are you good with and what not so much, for example, are you good with writing or maybe you love the camera or maybe you don’t like the camera and writing is not your thing.

Know your audience?

Get to know your audience, learn as much as you can about them. Learn who they are: gender, location, status, age, hobbies?but also learn what are their struggles and challenges.?

Know your message?

Define your key message which focus on the problem and not on the solution. Then decide what is the best way to package your message, is it with videos or written content or maybe audio. What is the best way to package it to suit?you and for your audience.?

Know the platforms?

Learn the different platforms, what are their top feature, what works there and what not so much. Learn what are the benefit of each and every one of the top platforms. For example, Facebook is strong if you work from your personal profile and active on groups, Instagram and TikTok are more about short videos format etc.?

Once you learn about yourself and about your audience you can find the right message to focus on, a message which focus on the problem you experienced but found a solution for, the problem your audience is experiencing now and you’ve got the solution they are looking for. From here, once you know the different social media platforms you can find the right ones for your brand, those where your audience spends time in and those who will package the best way your key message in a way that you will do it as best as you can, since it suits your skills.?

If you want to learn more about this topic check out my online course?