Which Product Video Format is Best for Your Ecommerce Store?

Imagine you’re online shopping, trying to decide between two products. One has traditional images, but the other lets you rotate, zoom in, and even see the product in action. Which one would you feel more confident buying? That’s the power of the right product visuals. Whether it’s 3D images, 360-degree videos, or interactive experiences, choosing the right format can make all the difference in converting casual browsers into loyal customers.

Not sure which is right for your product pages? Let’s break down the differences between product video formats so you can choose the one that best suits your product's needs.

3D Product Visuals

• Detailed, Static Views: Provides a lifelike, static view where users can rotate and zoom in on the product for an up-close look.
• Limited Interactivity: Provides a high level of detail but lacks motion and storytelling.

360-Degree Videos

• Rotational Viewing: Offers a seamless, 360-degree view of the product that lets users see it from different angles.
• Limited Engagement: While users can rotate the product, they can’t interact with specific features or see it in use.

Interactive Product Videos

• Immersive Experience: Lets users click on features, explore different modes, and interact with the product in real-life scenarios, showing benefits and key features through a narrative that gives customers a deeper understanding of its value.
• High Engagement: “Hands-on” exploration leads to longer time spent on page, higher add-to-cart rates, and more confident purchases.

For a deeper dive into the differences in product visual formats and examples, download the guide now to learn more about how choosing the right format can transform your ecommerce experience and boost conversions.

Read the Guide>>