Which Prioritization Method Should You Use?

Prioritization isn't one-size-fits-all—it depends on what you're trying to prioritize and the business goals you're aiming to achieve. The right technique ensures efficient resource allocation, faster delivery, and maximum impact. Here’s how to choose the best approach based on your needs:

1?? Prioritizing Customer-Focused Product Development

? If you’re developing or enhancing a product centered on customer experience, you need a technique that involves user input. ? Use 2x2 Matrix Models (like Eisenhower Matrix or Effort vs. Value) to identify and develop high-impact features that delight users. ? The Kano Model is great for distinguishing between must-have and delightful features.

2?? Prioritizing IT System Implementation & MVP Development

? If you're launching an IT system or a Minimum Viable Product (MVP), the focus should be on delivering value quickly. ? The MoSCoW Technique is ideal—prioritize Must-haves to ensure the MVP is functional while deferring Should-haves and Could-haves to later iterations. ? The RICE Model (Reach, Impact, Confidence, Effort) helps determine which features will provide the highest ROI.

3?? Prioritizing Brand-New Product Development

? If you’re designing a completely new product, consider using a combination of prioritization techniques. ? Start with your business goals, then assess how different techniques can help achieve them. ? The $100 Test can help gather insights from stakeholders on what features matter most.

?? Final Takeaway: The best prioritization technique depends on your goals, your product stage, and your available resources. By choosing the right approach, you can deliver value faster, minimize risks, and maximize impact!