Which of These Poor, Bad or Selfish Marketing Habits Are You Guilty Of?

When it comes to “marketing” and what others are upto in 2023 here are a few things that irritate the s*** out of me.

Its when because of all the poor, selfish or bad marketing (that can be easily fixed, addressed, systemised and automated) that I see many small business owners doing such as…

1. Think that by pressing a magic ChatGPT button all your analysis, priortising, strategising, building of marketing automation systems and the execution and implementation of your personalised plan will get done.

2. You're too accepting of all the blame, denials and excuses your team and suppliers give you that it's now instilled and engrained in your DNA to accept mediocre results from everyone and not hold them accountable.

3. You're so in need of a new innovative approach, you follow prescriptive marketing advice blindly with no situation analysis or marketing audit (Ridiculous, I know, but so many do not start with an audit - crazy, eh?)

4. You're posting mundane boring content or worse cut n pasting it without actually scribing some useful, educational or mildly amusing content.

5. Don’t know what “MarTech” is or do not have an automated marketing technology platform in place to help streamline operations and maximise ROI

6. Have a LI Profile that focusses too much on their dog, cat or which motor vehicle or cast member of The Matrix they are and not how they can specifically help others.

7. Have a LI profile that doesn't qualify the people that visit and whether they fit the criteria of an ideal client. (Criteria that you can offer to your advocates to generate even more referrals)

8. doing an amazing amount of work for free for people who don't return the favour or honour their promises and people end up questioning whether it's you (believe me, it's not you!).

9. so concentrated on being nice, getting liked, they're forgetting why they're on a business networking site to help grow their business.

10. So many people rush to buy the latest glitzy funnel building platform to find out that it needs other costly disparate solutions to be bolted on, the upgrade path is full of hidden costly extras and the training costs more than the platform itself.

11. not writing any posts to demonstrate their knowledge, wisdom, positive or negative experiences in their life, craft or field and sharing the lessons learned

12. Many are too serious, too "literal", too "square", need to slacken your tie, get laid, get drunk, or just learn to laugh at themselves now and again. Learn to have fun!

13. They don't test different headlines, subject lines or status updates, in fact they don't use any of the linkedin apps for they?think they’re a complete waste of time

14. They haven't revisited their business model, costs or customer journey since the start of the Covid Pandemic and are wondering why they're not achieving their goals.

15. All they do at 121s is talk about what they know, what they have and what they do, taking up to 80% of the meeting focussed on themselves instead of the other party

16. Many simply don't follow up people who visit their profile for fear of being told you are a spammer or snake oil salesman. How many profile visitors have you followed up today?

17. They don't have a lead magnet, digital asset or free item of value they offer to help demonstrate the value they and offer and pre-qualify prospective clients.

18. They don't embrace people by phone via Linkedin having done a targeted search to find a prospective client that meets their avatar and ideal client profile. Daft innit ;)

19. Many are simply happy with mediocre results, don't know their current cost per lead, cost per sale, life time value of a customer or their current return on advertising spend.

20. They're very insular in their networking, and work in a very tight clique, or posse, only mixing and networking with the same small circle of people and wonder why their network isn't growing, and why it doesn't work.

21. Many appear to know everything there is to know in their field apparently and are not open to new skills, knowledge, contacts or opportunities, worse - they haven't written a book, delivered a keynote, webinar or been a guest panelist at an industry summit.

22. They don't write persuasive or engaging sales copy, and can't afford the industry rates to hire a copywriter so never experience breakthrough results with signups or registrations.

23. They don't have a welcome video on their LI profile or list the types of prospects they can help or what the next steps are to take if someone is interested in speaking to them.

24. They hate it when hard working, proactive people get off their butt & try to help others, because they know they should instead of looking to see who they can persuade to work for free.

25. They don't read other people's blogs or if they do all they do is criticise, demean or attack the author, and quite often causing the wider community to change their perception of them, their negative style and leave them wondering why they said or did what they did and whether they have some deep rooted insecurities coming to the fore.

26. When they do, it's not to constructively offer their input, wisdom or experience or help with regards to the topic being debated or discussed.

27. Many goto events, feeling stressed, unsure or tense (even doubting ) whether to follow up the people they connect with or not, because they have a fetish for collecting business cards and just love staring at their collection endlessly

28. Many people online lurk and do nothing, others wondered what whilst other individuals take responsibility, get proactive and are generating results. Which one are you...?

29. They think that their referral network will bring them all the leads they need and they dont have to get off their butt themselves - some do think that ;)

30. Many think video marketing is for Generation Zs who have fake tans, drive a porsche and own a private island - no, its now the norm :)

31. You may have changed your mobile phone, laptop or TV in the last 2 years, but not invested in the latest marketing technology to help you reduce costs & increase ROI.

32. Many judge everyone by the size of their own ego, by the political games they play, the gossip they spread, and generally don't really want to help others.

33. They think they know how to sell on Zoom, Messenger or google meet, but instead prefer to sit there in their pyjamas or worse, lose 3 hours travelling to an appointment and then return with no sale having incurred extra costs along the way.

34. Many judge people by their own negative perceptions and outlook on the world, instead of embracing them when you have a specific problem, and then judging them after the advice they offer.

35. Some business owners fall in love with their website, despite not complying with or meeting accessibility regulations.

36. Many website owners know people have visited their linkedin profile in the last year, but don't know who they, why they visited & simply couldn't be bothered to follow them up.

37. Some business owners spend thousands on a new website but still don't have a means of automating the scheduling of appointments and sales calls.

38. Some team leaders waste a whole weekend preparing for a pitch on the Monday, and spend 2hrs driving there and back,without qualifying enough before investing all the time and effort in sharing their IP for free.

39. Some business owners haven't discovered canva.com yet and still pay through the nose to designers and design agencies to personalise the same templates ;)

40. Many think they're not attending enough 121s in starbucks, hotel receptions and private members clubs cos that's where people are having meetings (about having meetings).

41. Many think getting something for FREE or a one hour 121 will solve all their problems, without having to give anything of equal or greater value in return. Sad, but true.

42. Many think that liking a topic or subject or having watched a 5 minute video of youtube they think they're an expert. After all, having a love of animals doesn't make you a vet - does it?

45. Many think that despite having had no new clients for 4 months, their savings, bank or partner will continue to be positive, supportive and always be there for them.

46. Many keep doing the same things, that are evidently not working, but they still expect different results each time they do them (Insane or what?)

?47. You haven't yet actually experienced an Instant Breakthrough on www.itstacksup.com

48. You feel bad, low, depressed, angry, frustrated, stressed even resentful towards others who appear to be making a go of and testing new marketing approaches to their advantage

49. You don't fully appreciate the true value of what you offer, and how much people out there and on here actually NEED what you offer, and you struggle to find those people

50. Many are kicking themselves for having not signed up to a FREE Webinar?HERE, whilst others are thinking its the best thing they've done in the last 2 years.

Now, enough already :)

If you're one of those members who knows it all, and doing exceptionally well from this platform in the current climate, then chill out and relax...

(For this post was?NOT?written or intended for s you.)

It's for those who might recognise some of the habits, mistakes or negative nuances in their own marketing above and both need and want help to increase exposure, authority, backlinks, traffic, signups, registrations, appointments, sales or referrals for their products, services or solutions.

Then again, if you're confused, perplexed or overwhelmed about planning, documenting, executing & automating your marketing then watch this video...

But please, don't watch the video if none of the above 50 points sound familiar, strike a chord, resonate or apply to you.

But if, they do, then you know where I am. Remind me, how much are 1, 5 or 12 NEW clients worth to you?

Onwards and Upwards.

Fraser