Which objective to use for your Facebook? campaign?

Which objective to use for your Facebook? campaign?

Which campaign objective to use?????

?If you find yourself stuck at this question before creating your Facebook? campaigns, then here is a simple hack.???????

?Read on and let me know what you think!??????????

If you know what I am talking about, then you know Facebook? gives you quite a few options to use as an objective for your campaign. Which one should you choose when starting your online business from the scratch?

??A lot of experts suggest starting with an engagement campaign for collecting social proof.

??Others suggest starting with a traffic campaign to build data on your pixel.

??There are experts with credible results who suggest starting with a conversion campaign directly to generate leads and/or sales for your product or service-based coaching business.

Running Facebook? ads for my clients for over a year now, I would recommend an EXPERT TIP to help you get rid of the confusion. What should you do at the start?

The thing to remember is that Facebook Campaign objectives mean exactly what they are named. The campaigns are optimized & delivered totally as per the objective you have selected. So choose WISELY!

I highly recommend, spending more effort in your strategy and planning phase for a detailed breakdown of your goals and ultimate business objective.

DON'T SAY ads don't work by interpreting campaign performance wrong. e.g Running an engagement campaign doesn't get you conversions. Those two are different objectives.

Also, Facebook? shows our ads to people based on what we want, so if we run an engagement campaign, it will show it to people who like to engage but not necessarily buy. Hope that makes sense ??

Choose an objective based on whether you want more traffic on your website or you want more engagement on your content or you want to generate more leads or you want more purchases on your funnel or website.

You need to know your business goal and then break it down into steps and run campaigns with the objective to get results for each step. This is as simple as it can get.

??Hire a Digital Marketing Strategist for either chalking down a strategy for you or for implementing and executing it. You can avoid the overwhelm this way and focus your energies on more important business decisions.

?Stay connected with me on Instagram @deepinaonsocial on my journey to explode business sales for my clients using Facebook? Ads.?


Alita Fernandes

Writer for B2B SaaS Brands | Content Marketer | Email Marketer | LinkedIn Growth Strategist

3 年

Love this!

回复

要查看或添加评论,请登录

Deepina Singh的更多文章

  • 5 killer hacks to optimize Facebook Ads for high conversions if your

    5 killer hacks to optimize Facebook Ads for high conversions if your

    ?Monthly Ad spend is more than revenue ?Optimizing campaigns regularly is causing you stress? Is any of these you? Then…

  • COUNT OF LIKES DISAPPEARING ON INSTAGRAM??

    COUNT OF LIKES DISAPPEARING ON INSTAGRAM??

    Everyone knows this, but let's check some details of the ? everyone loves.? If you can still see the exact count of…

  • THE ART OF RE-TARGETING

    THE ART OF RE-TARGETING

    ARE YOU USING PIXELS TO RETARGET??? Running Retargeting campaigns is the best way to get conversions ( leads or sales…

  • BOTS WITH BENEFITS??

    BOTS WITH BENEFITS??

    A Business owner's guide to - The WHAT, WHY, and HOW about CHATBOTS.?? ?WHAT- automated messaging software code that…

    1 条评论
  • How to FIX Ads that are failing? ??

    How to FIX Ads that are failing? ??

    **Long Post Alert** But I really want to help you fix your Ads.??? If you are running Facebook? Ads and not getting…

  • IS IT HARD FOR YOU TO SELL? FIND WHY?

    IS IT HARD FOR YOU TO SELL? FIND WHY?

    TRUTH- Every business has customers willing to buy.? Broadly there are 4 Types of Customers-? ??UNAWARE CUSTOMER- Has a…

  • HOW TO IMPROVE YOUR INSTAGRAM VISIBILITY????

    HOW TO IMPROVE YOUR INSTAGRAM VISIBILITY????

    DID YOU KNOW- Instagram algorithm has a major say in which posts show up on your feed, when you log in??? ?Now think…

社区洞察

其他会员也浏览了