Which objective to use for your Facebook? campaign?
Deepina Singh
Marketing Consultant & Coach | 100+ helped | 23X ROI in Ads | $165K in sales I help freelancers/coaches go from less than $1000 to $5000 per month with proven systems to get new clients and charge premium prices
Which campaign objective to use?????
?If you find yourself stuck at this question before creating your Facebook? campaigns, then here is a simple hack.???????
?Read on and let me know what you think!??????????
If you know what I am talking about, then you know Facebook? gives you quite a few options to use as an objective for your campaign. Which one should you choose when starting your online business from the scratch?
??A lot of experts suggest starting with an engagement campaign for collecting social proof.
??Others suggest starting with a traffic campaign to build data on your pixel.
??There are experts with credible results who suggest starting with a conversion campaign directly to generate leads and/or sales for your product or service-based coaching business.
Running Facebook? ads for my clients for over a year now, I would recommend an EXPERT TIP to help you get rid of the confusion. What should you do at the start?
The thing to remember is that Facebook Campaign objectives mean exactly what they are named. The campaigns are optimized & delivered totally as per the objective you have selected. So choose WISELY!
I highly recommend, spending more effort in your strategy and planning phase for a detailed breakdown of your goals and ultimate business objective.
DON'T SAY ads don't work by interpreting campaign performance wrong. e.g Running an engagement campaign doesn't get you conversions. Those two are different objectives.
Also, Facebook? shows our ads to people based on what we want, so if we run an engagement campaign, it will show it to people who like to engage but not necessarily buy. Hope that makes sense ??
Choose an objective based on whether you want more traffic on your website or you want more engagement on your content or you want to generate more leads or you want more purchases on your funnel or website.
You need to know your business goal and then break it down into steps and run campaigns with the objective to get results for each step. This is as simple as it can get.
??Hire a Digital Marketing Strategist for either chalking down a strategy for you or for implementing and executing it. You can avoid the overwhelm this way and focus your energies on more important business decisions.
?Stay connected with me on Instagram @deepinaonsocial on my journey to explode business sales for my clients using Facebook? Ads.?
Writer for B2B SaaS Brands | Content Marketer | Email Marketer | LinkedIn Growth Strategist
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