Which marketing investments drive the most ROI? ??
Welcome to our June Digital Digest!
The eagle?eyed may have noticed there was no May digest - between welcoming Atlanta-based digital agency Vert to Croud, picking up several award wins including PMW’s Performance Marketing Employer of the Year, and being included in the Sunday Times 2024 Best Places to Work list, there’s been lots going on across the global business.
We’ve made up for it with a jam-packed digest this month, featuring guides and reports on leveraging AI in paid media campaigns, unlocking the full value of SEO marketing, and understanding which marketing investments drive the most ROI.
For additional insights from Croud, you can always explore our blogs and guides.
A marketing leader’s guide to prioritising and securing investment
In a tough climate, understanding which marketing investments yield ROI is paramount.?
In collaboration with Raconteur, we’ve launched a report which explores key insights from marketing leaders from brands?including?Volkswagen, Compare the Market, and Nestlé,?examining priority investment areas, effective channels and the importance of measuring success.?
Using data from our commissioned survey of 1,000 marketing and finance leaders in the UK and US, one chapter of the report explores the relationship between CMOs and CFOs, highlighting areas for?improvement. For example, we found that while the general consensus is that CFOs and CMOs work well together, there are some barriers to a better working relationship. The main pain points include a lack of communication, misalignment on KPIs, and an overall lack of collaboration.
Download the full report here to explore more insights from our survey, and how to optimise budgets, demonstrate value and thrive in a crowded space.
Intelligence from Croud
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How to adopt an evidence-based SEO approach
Have you unlocked the full value of your SEO marketing? With many nuances and complexities to this channel, it can be difficult for marketers to make the most of their SEO strategies. However, enabling implementation, forecasting value and demonstrating incrementality may be the key to driving an impressive return on investment. Download our recent report here to understand the core elements of adopting an evidence-based SEO approach.
A playbook for machine-powered PPC
Artificial intelligence has been a growing force within the digital marketing landscape, and paid search is no exception to all the changes, innovation and challenges brought about by machine learning. However, with the right balance, paid media strategists can hone in the power of artificial intelligence to give brands an edge against competitors. Download our recent playbook here to learn how paid media strategists can master AI and machine-driven PPC to take their brand to the next level.
Digital PR in the Gemini era
As we enter the new era of Gemini and navigate through the recent Google documentation leak, the digital PR landscape has inevitably evolved, requiring marketers to shift their approach to search. In a recent blog, Croud’s Digital PR Director Hannah McIntosh explores five key insights, including classy clickbaits, diversification of the media mix and a consistent media drumbeat, that marketers should consider for the new search landscape. Check out the blog here.
Industry intelligence
Here's a round-up of some of the industry's hottest topics right now:
Let's chat!
Our team would love to hear from you! If you have any questions or feedback on the stories above or any other industry hot topics, please get in touch with our team for a quick chat.