Which LinkedIn posts and articles are most popular?

I’ve been on LinkedIn for a while. 15 years or something. Probably more. My profile doesn’t make it easy to find out when I joined. Anyway, I post stories and articles I think members might find interesting. And here’s what I discovered — at least among the circle who get plugged into the logarithm driving them to my feed.

  1. The absolute killer of clicks was for the story on Lee Clow’s retirement — it harvested thousands of clicks. Also got the most likes. 
  2. My essay on Ageismin Advertising did really well. I suppose there are lots of discarded souls out there. And the one on my advicefor young creatives in advertising also grabbed readers. An off-hand rantdid well, too. As a group though, my essays are read by about 50 members on average, probably people who know me well. I could look at the stats, but I’m on deadline right now. 
  3. News on products popular with my peeps, especially this one on the built-in obsolescence of AirPodsget a good bit of traction.
  4. Ads I love do well, too. This recent exampleis a good gauge. 
  5. Stories about the gig economy and how turning lots of workers into desperate wage earners do just so-so despite all the love gig economics is getting. I recommend this story for a balanced viewon what this is doing to us. As a creative, I can use it to get by. Most people struggle.
  6. In general, politically related storiesdo pretty well, better than those on data hacking, ID theft, income inequality, gender inequality, tips on working with jerks and fuck-ups, calling off sick, open office space design, being a better parent, and the random tidbits I find interesting.
  7. I found no correlation between the popularity of a story and its source — be it NYT, WSJ, Fox News, or whatever. So broad discard based on source didn’t seem to matter — which surprised me.
  8. If you review your feed, you will discover that the numbers for your posts and articles disappear over time — a disservice to members IMO.
  9. Want to know what’s killing it on LinkedIn and how to write or choose your posts? Check out these search results.

Thanks for reading. Like at your leisure. 

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