Which LinkedIn posts and articles are most popular?
John Hofmeister
Copywriter, creative director, part-time misanthrope/part-time hopeless romantic
I’ve been on LinkedIn for a while. 15 years or something. Probably more. My profile doesn’t make it easy to find out when I joined. Anyway, I post stories and articles I think members might find interesting. And here’s what I discovered — at least among the circle who get plugged into the logarithm driving them to my feed.
- The absolute killer of clicks was for the story on Lee Clow’s retirement — it harvested thousands of clicks. Also got the most likes.
- My essay on Ageismin Advertising did really well. I suppose there are lots of discarded souls out there. And the one on my advicefor young creatives in advertising also grabbed readers. An off-hand rantdid well, too. As a group though, my essays are read by about 50 members on average, probably people who know me well. I could look at the stats, but I’m on deadline right now.
- News on products popular with my peeps, especially this one on the built-in obsolescence of AirPodsget a good bit of traction.
- Ads I love do well, too. This recent exampleis a good gauge.
- Stories about the gig economy and how turning lots of workers into desperate wage earners do just so-so despite all the love gig economics is getting. I recommend this story for a balanced viewon what this is doing to us. As a creative, I can use it to get by. Most people struggle.
- In general, politically related storiesdo pretty well, better than those on data hacking, ID theft, income inequality, gender inequality, tips on working with jerks and fuck-ups, calling off sick, open office space design, being a better parent, and the random tidbits I find interesting.
- I found no correlation between the popularity of a story and its source — be it NYT, WSJ, Fox News, or whatever. So broad discard based on source didn’t seem to matter — which surprised me.
- If you review your feed, you will discover that the numbers for your posts and articles disappear over time — a disservice to members IMO.
- Want to know what’s killing it on LinkedIn and how to write or choose your posts? Check out these search results.
Thanks for reading. Like at your leisure.