Which kind of entrepreneur are you?

There are three kinds of entrepreneurs:Those who don’t know what they don't know, those who know what they don’t know, and those who know.

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The book "Your core-4", which launches this month from the part of me who knows. Not because I’m a wise lady, but because, at first, I didn’t know what I didn’t know about launching a startup business and bringing it to growth and scale, or any business for that matter.?

Even worse, at first, I thought I knew it all. ;-)

The second time I launched a business, I knew what I didn’t know. However, there was one thing that prevented me from moving forward out of the gates of the startup survival mode and into a stage of growth and scale.?

It took more time than I had expected to uncover the root cause. Only for one reason: I avoided taking a sip of my own medicine.

?Only when I double-checked the alignment of my Core-4 with my venture could I humbly admit I was barking up the wrong tree and would need to aim better the third time around. The business I was running, to provide fractional CMOs to fast moving startups was profitable. But, I couldn’t break the glass ceiling. Only once I went back to my vision and my values I had to humbly admit that it no longer aligned with my business #vision. And more importantly with my core #values.?

I have researched and hands-on tested the four elements for over a decade with fast-growing startups, their founders, and global brands. Therefore, I have a strong reason to establish my assumption and share that the four foundations that are crucial for the success of any venture are your Vision, your Values, your Mission, and your Promise.

In the late summer of 2022 I burnt my ships and dove into writing “Your Core-4”. I was not aware that it would push me to a deep soul searching dive and revising my Core-4.?

After a decade-long fine-tuning process of The Core-4 Framework I’m sharing my process and mindset to help business entrepreneurs and leaders at a wider scale. The essence of the framework is that when faced with a challenge in business, it is essential to take a step back and go back to basics. From there, you will be able to mount a bird’s eye view to see things more clearly and spot the real changes that need to be made.

The first step to running the Core-4 process just like many other strategies is to start with an understanding of a fact or a based assumption that we have no influence on. And, based on that, create a vision for a better world or outcome.

My core understanding is that there are no shortcuts on the road to align with your audience, create true value, and grow to your desired scale. That is what helped me to clarify my #vision and promise that we can move faster and, even more importantly, make decisions faster and get unstuck without the anxiety that many of us experience. It aligns with my vision that everyone who sets off on an entrepreneurial journey deserves to overcome challenges and reach their fairytale ending.

?That is why my #mission is to work day in and day out to share The Core-4 framework with as many entrepreneurs as possible. This book is one of my ways to do so.

What is your challenge, what’s depriving you of a good night’s rest? Share them with me in these launch weeks and I will do my best to help you take your next steps with more clarity, focus and tranquility.