Which Industry Must Consider Video Marketing & Why?

Video marketing has become increasingly essential due to its effectiveness in engaging audiences, conveying messages, and driving business outcomes.

Why Video Marketing?

1. High Engagement

Research by HubSpot found that videos on social media generate 1200% more shares than text and images combined.

Additionally, according to a study by Wyzowl, 68% of consumers prefer to learn about a product or service through video.

2. Improved Brand Awareness

According to Forbes, 90% of customers say that video helps them make buying decisions, and 64% of consumers are more likely to purchase a product online after watching a video about it.

3. Enhanced Communication

The Brain Rules research by Dr. John Medina suggests that people remember 65% of information when it's paired with relevant images, compared to only 10% when the information is presented in text alone.

4. Increased Conversions

According to a report by Renderforest, businesses that use video marketing see 49% faster revenue growth than those that don't.

Additionally, landing pages with videos can increase conversion rates by up to 80%, as reported by Unbounce.

5. SEO Benefits

According to a study by Cisco, online videos make up more than 82% of all consumer internet traffic, highlighting the increasing importance of video content for SEO and online visibility.

Which Industries Should Exercise Video Marketing?

E-commerce

With 85% of consumers wanting to see more video content from brands, e-commerce businesses can leverage video marketing to increase product visibility and drive sales, as reported by HubSpot.

Hospitality and Travel

According to Google, 67% of leisure travelers watch videos when planning trips, making video marketing essential for capturing the attention of travelers and inspiring them to book accommodations and experiences.

Real Estate

According to the National Association of Realtors, 73% of homeowners say they're more likely to list with a real estate agent who uses video marketing to promote their property.

Healthcare

A study by Think with Google found that 1 in 5 consumers say online videos have influenced their choice of healthcare provider, highlighting the potential of video marketing to educate patients and build trust in the healthcare industry.

Education

According to a report by Kaltura, 99% of universities and colleges use video for teaching and learning, reflecting the growing importance of video content in education and training.

Food and Beverage

Research by Facebook and Nielsen found that 30% of mobile shoppers say video is the best medium for discovering new products, making video marketing crucial for food and beverage brands looking to attract and engage customers.

Fashion and Beauty

A study by Ipsos found that 62% of consumers watch product review videos before making a purchase, highlighting the influence of video content on consumer buying behavior in the fashion and beauty industry.

However

Video marketing is essential for businesses looking to engage audiences, build brand awareness, drive conversions, and stay competitive.

Video marketing can help all industries, but businesses with visually attractive products or services and those needing to explain complex ideas benefit the most from using videos in their marketing.