Which Hotel brand leads the hotel industry in United States?

?Sure, there are many conventional criteria one could apply to determine brand market leadership:

-????????????? Number of hotels and/or bedrooms

-????????????? Number of different hotel brands

-????????????? Revenue Generation Index (RGI) (Year over year Growth)

-????????????? By Market, by segment, by distribution channel

-????????????? Etc

?

In addition to above, SpotQuest we analyzed deeper, identifying which brands command sustainable advantages… In order to identify such strategic advantages, one needs to understand the SWOT of each micro neighbourhood where hotels operate.

There are 2,619 micro neighbourhoods across United States (4 hotels or more in operation in a micro neighbourhood).

As commercial or brand leader (and CEO), I would argue, one would need to know a few basic 101 questions:

1. What type of micro neighbourhoods do I operate? (well beyond conventional thinking (city, airport, beach hotels...)
2. Which micro neighbourhoods do I not operate, but my top 3 competitors command a controlling share (headroom to grow of my brand portfolio)
3. Which micro neighbourhoods do my brands lead, and therefor we can command a brand (price) premium? (revenue management 101)
4. What are the key demand drivers around the micro neighbourhoods I operate? (marketing 101)

At SpotQuest we also defined the SWOT of every street, building, transportation hub, beach, and more…. (around the world)

Combining these strategic location facts, figures & insights, yield incredibly powerful opportunities for hotels….

Let’s first look to some Brand 101 questions….

In how many cases does my brand lead or (have to) follow competitors in the micro neighbourhood in which it currently operates?

In the below case Choice Hotels International operates in 1,585 different micro neighbourhoods, and is market leader in 777 of these micro neighbourhoods.... Beyond competing primarily with Wyndham Hotels & Resorts and Hilton Hotels & Resorts and 万豪酒店 , Choice Hotels International is cannibalising market share (unless these micro neighbourhoods experience yeararound high demand...)

DM us if you wish to learn the latest price / brand / product positioning trends in your market(s)....