Which Harry Potter character did you find inside your Kinder Joy?

Picture this: you crack open a Kinder Joy, and it feels like opening your very own Hogwarts acceptance letter. In 2024, Kinder Joy cast a spell over fans worldwide with its limited-edition Harry Potter collection, filled with exciting surprises.?

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Let’s analyze the sales and revenue figures for Kinder Joy’s Harry Potter edition:

Global Impact: Over 10 million eggs were produced, with 8 million sold in just three months, generating $50 million in global revenue.?

India: The top-performing market, selling 3 million units and generating a whopping ?150 crore in revenue.

United States: Sold 2.5 million units, contributing approximately $20 million to the campaign’s success.

Australia: Added 1.5 million units to the tally, generating around $12 million in revenue.

Profit increase: Company annual profit increased by 15%?

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What makes this campaign so successful?

1. Kinder Joy collaborated with Warner Bros. and Funko to create 16 limited-edition Harry Potter toys. Warner Bros. provided licensing for the franchise, while Funko designed the iconic character collectibles, including Harry, Hermione, and Ron.

2. Kinder Joy used QR codes to transport fans into the Wizarding World, letting them discover their Hogwarts house or explore magical locations like the Forbidden Forest.

3. Kinder Joy’s campaign used a hashtag to inspire fans to share unboxing moments on Instagram; influencer partnerships added a personal touch, boosting engagement and reach.

4. Tom Felton, known for playing Draco Malfoy, collaborated with Kinder Joy to promote the Harry Potter collection, sharing his excitement about fans connecting with the magical experience.?

5. It brings a wave of nostalgia to everyone, but it’s Gen Z who’s embracing it, enjoying the interactive features and collectible toys that make the experience even more magical.

Conclusion?

The Kinder Joy Harry Potter edition has caused a rush on platforms like Blinkit and Swiggy Instamart, with stocks running out as Potterheads scramble to complete their collections.?

P.S. Did you collect all the magical characters, or is there one you’re still hoping to find? What’s been your favorite part of the experience?so?far?

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