Which company news stories would interest a business journalist?

No matter what size or sector, every business has a story worth sharing.?

Business journalists are interested in news that affects the business world. They might be seeking content for local, regional or national media or industry-specific trade publications.?

At Osborn, we have wide experience in supporting clients to reach large and targeted audiences, sharing news about their business or organisation.?

Here are some examples of things you might want to issue a press release on:

Big events

Conferences, networking events, recruitment days and new site openings are a few examples of newsworthy occasions.

New business wins

Has your business recently won a contract with a big brand or gained a significant number of new customers? What does this mean for your organisation?

New product or service launches

Have you launched an exciting new product or service? Why not tell journalists what it is, how it works and why it’s important?

New partnerships

Have you teamed up with a well-known brand, local business or charity for a new initiative? Becoming a member of an industry group or local network could also be worth sharing.?

Big investments

If your business has made a significant investment in new technology, equipment or people, this is a great opportunity to tell people all about your ambitions for growth.

Changes in leadership

If your company has welcomed a new CEO or senior team member, why not introduce them and their role and explain what it means for the future of your business?

New job creation

Local newspapers love to know about businesses bringing new jobs to their area. If you’re recruiting, let your local papers know and advertise your roles for free.

For more inspiration on company news stories and press releases, check out the following article on the Osborn Communications website: https://osbornpr.com/which-company-news-stories-would-interest-a-business-journalist/

For further information on how Osborn Communications can help your business with communications and PR, please get in touch.