WHICH COMES FIRST, THE COPY OR THE DESIGN?

Marketers have long debated whether it’s more important to have the copy ready before the design – or create copy to fit the design.

It’s the marketing equivalent of “the chicken or the egg?” question and one that warrants discussion, especially in the context of B2B marketing.

Whether you’re creating a website, billboard, or printed collateral, these two elements share equal billing in B2B marketing.

Synergy is the key, which means the strategy for both tasks must be aligned.

Today, we’ll dive headfirst into the copy vs. design debate and outline the ideal approach for B2B marketing synergy.

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