Which campaign is best for Facebook ads?

The best Facebook Ads campaign depends on your specific business goals. Here’s a quick guide to help you choose the right campaign type:

1. Conversions Campaign:

• Best for: Driving sales, sign-ups, or any specific action on your website or app.
• Use if: You want users to complete a purchase or lead form.

2. Lead Generation Campaign:

• Best for: Collecting customer information directly on Facebook/Instagram through instant forms.
• Use if: You need to capture leads for follow-ups (e.g., email, phone number).

3. Engagement Campaign:

• Best for: Increasing likes, comments, shares, and overall interaction with your posts.
• Use if: Your goal is to boost brand awareness and social proof.

4. Traffic Campaign:

• Best for: Driving users to your website or app.
• Use if: You want to increase visits to a landing page or blog.

5. Messages Campaign:

• Best for: Starting conversations through Messenger or WhatsApp.
• Use if: You want to interact with leads in real-time and answer queries.

6. Brand Awareness or Reach Campaign:

• Best for: Maximizing the number of people who see your ad.
• Use if: You want to get your brand in front of a large audience.

7. Video Views Campaign:

• Best for: Increasing views on your videos.
• Use if: You have a compelling video and want more people to watch it.

Best Choice:

• For sales and conversions, go with Conversions Campaign.
• For lead generation, use Lead Ads.
• For engagement and interaction, choose Messages or Engagement Campaign.