Which is the Best SEO Tool For 2024

Hey there! Wishing you the best of luck on your SEO adventure! When I started in the SEO world over a decade ago, finding high-quality free tools was no walk in the park. However, fear not! I’ve compiled a list of fantastic tools suitable for both newbie Digital Marketers and those watching their budgets closely. These tools cover a broad spectrum, from keywords to technical SEO and beyond.

If you’re in a hurry, I’ve got a quick visual summary of the 12 recommended tools for you. But, if you’re keen on diving into the nitty-gritty and learning how to make the most out of these tools, I suggest reading the whole post.

Now, the burning question:

Are there genuinely FREE SEO tools that are worth your precious time?

Well, it’s a bit of a mixed bag. Take “Uber Suggests” by Neil Patel, for example. It’s technically free, but Neil turned it into a giant lead-magnet to collect email addresses. Another gem, “Answer The Public,” is fantastic for unearthing question-based keywords but is gradually transitioning into a “pay-to-play” model.

Moving along the SEO tool landscape

There’s Keyword.io, keyword research planner (Google), and buzzsumo are great keyword research tools with a catch — the free version offers limited data. SERPbot is a nifty tool that helps you uncover what YouTube videos, Quora Answers, and Reddit Posts appear in Google Organic Search results.

Eager to keep tabs on your competitors? Similar Web is fantastic for comparing your site to theirs, providing insights into their channels of focus, be it PPC or Social. Meanwhile, BuiltWith is your go-to tool for discovering the tech-stack your competitors are employing, from plugins to email platforms.

Website Speed Optimization:

If you’re looking to boost your site speed, GTMetrix and Google page speed insights are fantastic tools that evaluate your site’s speed and offer insights into areas for improvement. On the audit front, ScreamingFrog is another valuable tool that provides a wealth of functionality for free.

Don’t forget about honorable mentions! Alexa Rank, though not as robust as Similar Web, packs a simplistic yet powerful punch. For those focused on information architecture or in need of a visual sitemap breakdown, Dynomapper has a free version, albeit with some limitations.

Before I wrap up, let me touch on some software/platform providers offering great “trial” offers for under $10. SEMrush is excellent for optimizing existing content and speeding up your content research. Ahrefs, a personal favorite, gives you a 7-day trial for just $7 (that’s a dollar a day!) and has evolved from a backlink research powerhouse to a feature-packed SEO tool.

In conclusion, there’s no shortage of so-called “FREE” options out there. As you’ve probably gathered from my explanation, they might not be entirely “free.” Some are, but they might be a bit clunky and buggy — hey, you get what you pay for!

A dishonorable mention goes to Google’s Keyword Planner, Gemini, and chatgpt, once a goldmine for keyword planning, content writing, and competitor analysis. Alas, it has also succumbed to the “pay-to-play” trend, requiring a significant Google Ads spend for meaningful metrics.

Did I overlook any tools that you believe should be on this list? Feel free to share them in the comments below! If you found this information useful, a share and upvote would be much appreciated.

Here’s to happy optimizing and successful SEO endeavors!