Whether with data or devices, do no harm
Welcome back to [re]frame what's trending — expert weekly perspectives on what’s happening in business, design, and technology.
Looking for more? Subscribe to our [re]frame newsletter for monthly insights delivered straight to you.
??Apple drops advanced data protection at request of UK government
Many brands will be asking that if one of the biggest companies of the world has been forced to kowtow to the UK Government’s data security demands and disable its Advanced Data Protection, what does that mean for businesses with less leverage? And will other countries follow suit?
This could be the first shots fired in an upcoming war over GDPR and data privacy. It even begs the question of what GDPR is for, if not this. It could also see Apple device sales impacted in the UK and elsewhere if consumers feel they aren’t as secure.
Cecilia E. , Senior Marketing Manager, Designit?
?? Sir Jony Ive talks design inspiration
In his BBC radio interview, Sir Jony Ive talks design, bulk buying lentils, and building projects with his dad as a child. His family’s influence is considerable - if you grew up in the UK in the 80s + 90s and you took a CDT (Craft, Design and Technology) class, Jony's dad was responsible not only for making sure it existed, but also for writing the curriculum.?
His description of his work with Steve Jobs and Apple is fascinating as it looks at the importance of designing the iMac as something that broke through people’s barriers to the PC and used design as a narrative to its portability.
Importantly, he also talks about the unintended consequences of design - in the case of iPhones, the fact that the world is now glued to their devices 24/7. Our own Do No Harm philosophy is built on understanding those sorts of unintended impacts.
Zoe Bishop , Chief Marketing Officer, Designit
???‘It’s like their escape’: Retro gaming is back thanks to Gen Z
Although Gen Z are part of the evolution of digital natives, they seem to be moved by nostalgia and analogue experiences, inspired by their larger world view. This predisposition towards things like retro gaming consoles demonstrates a craving for authenticity and tangibility, a desire for a break from digital overload, a romanticisation of the past, a want for community and connection, and a passion for individuality and creative expression.
All of this indicates some important considerations for how brands interact and resonate with this influential generation: the rise of third spaces, the desire for physical experiences like vinyl - even the need to switch off their devices and step away from the online world for a moment.
Stefan Hajek , Executive Creative Director, Designit
?? Thanks for reading – subscribe below for more fresh ideas next week.
In the meantime, check out some of our top stories:
2025 Customer Experience Predictions: Adaptive Personalisation, Proactive Solutions & Trust-Driven Design || The power of lifestyle choices in shaping a sustainable future || Breaking free from the algorithm: How brands can win back consumers through creativity || How to reimagine mobility in a world obsessed with cars || Design the future: An interview with Anita Gorgin, Global Marketing Strategy Manager at Lufthansa Group || A future shaped by accessibility-first design || Design the future: An interview with Anna Bracht, Brand Strategist at Lufthansa Group