Where's your marketing failing you?

Where's your marketing failing you? Is it your messaging, your brand, website, SEO, social media, or your advertising?

There are so many aspects to your marketing these days it's hard to pinpoint where to start. Over the next couple of weeks, a series of articles will break down each of these areas.??We'll highlight some of the most common mistakes we've seen.

No matter where you are in business, messaging matters: you get it right, things get done; you get it wrong, well, they don't go as planned.

From products and services to colleges and employees: proper communication isn't as simple as marketers make it out to be.

So many salesmen and businesses will showcase their products and services by saying, buy our services, features, and benefits. They often forget about their customers and what they need, want, and desire. Also, to try to communicate to as many potential customers as possible, they put out a more general message and are too afraid to call out a specific type of customer. You spend a ton of time around your customers. You understand their problems and pains, as well as they. Go ahead help them out.

You are far better off putting out multiple more targeted messages that are more likely to engage a specific audience to sell your product than to put out one coverall message. Let's take a look at a couple of examples.

We have a new 12 station live tool 5000 rpm lathe with a 24" chuck, a 3axis twin turret, and dual spindles that is guaranteed to make your life easier.??

True, this lathe has tons of features that would have a seasoned shop owner salivating, but let's take all of this one step further.

Small shop owners, are you not getting your work through your machines fast enough? Are there parts sitting in front of machines, waiting to set up for the next operation? And, are your machine changeovers taking too long? Our new twin turret, dual spindle, live tooling lathe eliminates these problems by finishing secondary operations on one machine, allowing you to get more work with increased speed through your business.

Much better right? You're solving their problems in terms that impact them, not just explaining the features and benefits of this great tool.

Let's look at a service example:

At Tau's Construction, we'll build you a deck, remodel your kitchen and redo your bathroom just the way you envisioned it.

It doesn't sound bad; let's take it a bit deeper. What do homeowners REALLY want?

They want great new living spaces where they can come home and comfortably relax. The thought of the interruption to their lives during construction makes most homeowners cringe so, they continually put it off and live in their existing spaces.

At Tau's Construction, we know you like your house but would like to improve your kitchen and bathroom.?The thought of a new deck would be nice but, you don't want to deal with the hassle of construction.?We want you to have peace of mind and take that discomfort of remodeling away while making your house the home you've always dreamed about while enjoying your living space both inside and out.

Just one last service example.?

Understanding some of the most important and enjoyable parts of being a machinist or a construction worker are spending time on your craft and not the marketing of your business. You understand it's part of the job but not where you want to be; you would rather have your artisanship speak for itself.?

Tau and Associates can assist you in growing the business you have today into the company you envisioned with customers seeking you out to put your skills to work for them.

Want to talk to our team about how we can help you with your messaging, website, technical or local SEO, or putting a complete marketing strategy and package together? Contact me so I can personally walk you through how to get started.