Where's Anywhere (*Realogy) going?
THE NEWS: ?After Realogy?shed its 16-year-old name and aesthetics for?Anywhere Real Estate, a moniker executives described as brighter, punchier, and ready for the future, agents responded favorably to the shakeup, with industry leaders and Realtors telling Inman?the company made the right decision?by sloughing a “fine” name for a new identity that could resonate with more consumers.
“I’ve known about this for about 40 minutes, so you’re getting a super raw take,”?Kim Luckie, director of Marketing and Business Development at Florida-based ERA American, a Realogy brand, said while noting the rebrand was a surprise to all of her office colleagues. “As a marketer, I’ve always wanted Realogy to have more of a presence,?and I think this allows that to happen. It’s a lot more accessible to even Realtors and brokerages,” she added. “When I’m telling the story of our place in the universe, it’s a lot easier to say, ‘I’m with Anywhere.'”
THE NEWS: ?In the wake of rising mortgage rates, homebuyers are racing to seal the deal on a scant number of listings before another economic shift knocks them out of the market. As a result, the typical home listed between April 8 and May 8 sold within?a record-smashing 15 days?— a pace that Redfin said could slow in the coming months.
“Rising mortgage rates have taken a notable bite out of demand,” Redfin Chief Economist?Daryl Fairweather?said. “But still, homebuyers who remain in the market are facing stiff competition, especially for the most desirable homes.”?
Founder & CEO, Group 8 Security Solutions Inc. DBA Machine Learning Intelligence
5 个月Much thanks for your post!
Next Trend Realty LLC./wwwHar.com/Chester-Swanson/agent_cbswan
2 年Thanks for the 411 on Anywhere.
Consumer-focused Innovation in Real Estate & Relocation | RE Brokerage Owner | Startup Advisor | #LinkedinLive Beta Tester | Host, ReloTalk Podcast | Speaker
2 年I’m not sure shiny new branding is what Realogy needs—it certainly adds no value to the consumer who continue to find viable alternatives to the traditional name brands that “Anywhere” represents. And as we continue to see commission rates especially on the buy side decrease, the business model on which traditional brokerages as well as the RMC’s they partner with will eventually no longer work.