where youtube is going ?

The recent updates on YouTube show a clear direction for the platform’s future. By breaking language barriers through automatic dubbing and integrating generative AI into content creation, YouTube is positioning itself as a global, inclusive ecosystem. The emphasis on hype and trends ensures that YouTube remains culturally relevant, while the focus on building community helps deepen the connection between creators and their fans.

to make it clear:

• the youtube hype is another term of ads (check here to understand what i say)
• the shorts updates just to compete with tiktok but it has big potential on youtube
• youtube gifts , like tiktok nothing new :)
• youtube communities will give hard time for skool , reddit , gums . me too i will swtich to youtube communities :)
• youtube updates for tv just to drive traditional people to youtube

according to these updates, i can see where youtube is going :

• YouTube may introduce a thumbnail option tailored for different languages. This feature could allow creators to upload separate thumbnails for each language version of their videos, aligning with the automatic dubbing feature. While this might be particularly useful for creators who use text-heavy thumbnails, it may not make a significant difference for those like MrBeast, who often design text-free thumbnails that are universally understandable.

this will give you two options; design thumbnails for each language or design text free thumbnails.

• YouTube could explore new ad placements in its evolving interface. One possible change is the inclusion of ads in the automated videos that play directly on the home page, where users can preview content without needing to click on it. This move could generate more revenue for YouTube while ensuring that advertisers reach users even as they browse through the home feed. Such updates demonstrate YouTube's ongoing effort to optimize the user experience while balancing opportunities for creators and advertisers alike.
• youtube may do ads in long shorts but it will be quick ads like 2-3 seconds or it will be like tiktok swtich until you see an ad :)

with youtube getting more updates its better to stay informed about them

that's what the youtube playbook newsletter for

Subscribe here!

ps: do you think youtube communities will be better option than reddit , skool, gums ?

click here to see the full article

share this article with your friends to let them know about the big shifts