Where in the World is Chris?

Today I’m traveling to Chicago to attend the American Marketing Association Leadership Summit where I’ll be representing our Knoxville chapter as the current President. These trips are always fun, and if anyone reading this is going to be there, let me know! I'd love to connect.

?? Where in the World is Chris??

All right. Cue the Rockapella. It’s time to dive into this week’s newsletter, which is aptly titled, “Where in the World is Chris?” We’ve got a lot going on this month, and I want to be sure y’all know where you can find me if you’re looking to connect or learn more about podcasting.

American Marketing Association Knoxville Luncheon | Podcasting for Growth

Most people think of podcasting as something that is strictly an advertising-based business, but did you know it’s being used for so much more? It’s also a very effective sales tool, and in this talk, I’m going to walk you through just how it can be used to make your business more effective.

Join me on Wednesday, May 8th, at 11:30am for our monthly AMA luncheon downtown at the Knoxville Chamber.?

Oak Ridge Public Library Talk on The Evolution of Podcasting Technology

Will AI make podcasting obsolete? Is there a silver bullet for automating podcast production? Is the best gear really the most expensive gear? Join me at the Oak Ridge Public Library on Tuesday, May 21st at 6:00pm as I talk about these topics and delve into the history and evolution of podcasting. I’m really looking forward to this chat, and I hope you can make it out!

New Office & Studio!

Yes, you’re hearing it here first. We’re in the process of getting an office and studio space in downtown Knoxville. If you're interested in having a place outside your home or office to record your podcast, stay tuned! We've got some exciting details coming soon.

?? Fighting For The Small Guy In The Marketing World With Mal Alder

This week’s episode features none other than Mal Alder of Alderwood Creative . Mal’s been a good friend and colleague since I started HumblePod . We worked on an early project together, and we’ve been alongside each other as our businesses have grown. In this episode, we dive into that history, her journey, and what Alder & Co. is all about.

In this episode, Mal Alder, the founder of Alder & Co., shares her journey in assisting small businesses and nonprofit organizations to thrive with creative marketing strategies. She recounts her work with clients like King's Family Distillery in Sevierville, detailing how she enhances their online visibility. Chris and Mal explore the day-to-day realities of managing a marketing firm, including their approach to fostering a vibrant and innovative office culture. Concluding the episode, Mal highlights the importance of authenticity in marketing, prioritizing genuine engagement over mere profit. She also provides a sneak peek into the exciting future developments at Alder & Co.

?? Experiencing Data (Podcast Guest)

As promised, here is live session with Brian O'Neill from Experiencing Data. We converted it into a podcast, which you can find here. This was a lot of fun to do and quite humbling as well. I'm still processing all of his advice, but I'm excited that it'll lead to a better final product for our Listener Lifecycle.

I've worked with Brian T. O'Neill since darn near the beginning of HumblePod . He's been a fantastic client to have, and it's been great to see how podcasting has impacted his business. He's always interviewing fascinating guests, and if you work in the world of data and analytics, his podcast is definitely worth a listen well beyond my episode.?