The Where & Whys Of The Inclusive Collection’s Brand Expansion

Successful, sustainable global hotel growth requires the right brand concept in the right destinations. Consider the trajectory of the Inclusive Collection (formerly known as Apple Leisure Group) – building on its two decades of success in the Caribbean and Mexico, this group of luxury all-inclusive brands has strategically expanded its luxury footprint in new markets in Europe and South America.

Beyond Spain, the Inclusive Collection is now represented in Bulgaria (Alua Helios Bay, AluaSun Helios Beach, Dreams Sunny Beach Resort & Spa, and Secrets Sunny Beach Resort & Spa), Greece (Dreams Corfu Resort & Spa, AluaSoul Zakynthos, and Zoetry Halkidiki), and Portugal (Dreams Madeira Resort Spa & Marina), marking four of the group’s 11 brands featured in four European countries. Recent development also signaled the Inclusive Collection’s first entry into South America with Dreams Karibana Cartagena Beach & Golf Resort in Colombia.

Why These Markets?

Random selection has no place in successful resort development. These markets were intentionally chosen for Inclusive Collection flags because they possess tremendous potential for the hotel company’s luxury all-inclusive concept to thrive based on a trio of factors – growing consumer demand for high-quality luxury all-inclusive vacation experiences; economic stability, making a location attractive for investment and expansion, ensuring long-term sustainability; and a sophisticated tourism infrastructure, facilitating smooth entry into the new market and seamless operation through all phases of the project, whether a new-build or conversion.

Location, location, location is also crucial – destinations with beautiful beaches, wide-open spaces for sprawling properties, and good air service are key considerations when conceiving tactical company growth. Additionally, the Inclusive Collection’s expansion into new global markets allows the hotel chain to vary its portfolio and mitigate risk connected to overreliance on a specific geographic region.

Developers Gain A Competitive Advantage

When developers are cultivating a balanced and lucrative real estate portfolio, there is a competitive advantage to aligning with a resort company possessing a proven-track of success in the profitability and ROI realized by its developer partners. Inclusive Collection properties are a profitable investment, achieving high occupancy year-round resulting in a very financially strong product, and transforming the destinations they call home by boosting the local economy. The Inclusive Collection brands also provide lenders with a significant level of confidence to back the development of this high-level, quality vacation experience.

?Moving into South America and new European countries reflects the Inclusive Collection’s commitment to elevating brand recognition and reputation, especially if the hotel chain establishes a strong presence in emerging or underserved markets. Building a reputation for impeccable quality and consistency in multiple regions can attract a more diverse customer base and strengthen the overall brand image, which is increasingly attractive to developers.

Additional Inclusive Collection Development

While keeping an eye on new global regions, the Inclusive Collection has also experienced significant growth in the Caribbean and Mexico. Secrets St. Lucia Resort & Spa will be the first Secrets Resort & Spa property on St. Lucia. Additional resort projects include the adults-only, luxury all-inclusive Secrets Tulum Resort & Beach Club, Secrets Playa Blanca Costa Mujeres,?and?Secrets Playa Esmerelda?in Punta Cana, Dominican Republic; family-friendly?Dreams Estrella Del Mar Mazatlan Golf & Spa Resort, Dreams Grand Island?in Cancun,?and?Dreams Playa Esmerelda?in Punta Cana; and the debut of the Hyatt Vivid Hotels & Resorts brand with?Hyatt Vivid Grand Island?in Cancun.

Expansion into new European and South American markets and further growth in the Caribbean and Mexico are a testament to the strong consumer appeal of the Inclusive Collection’s luxury all-inclusive concept featuring immersive experiences, elevated amenities, diverse high-quality food and beverage, extensive activities, and personalized services. World of Hyatt loyalty members also reap the rewards, enriching their access to authentic leisure travel experiences in a thoughtfully curated group of high-end properties around the world.

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?Brands comprising the Inclusive Collection include?Impression by Secrets,?Hyatt Ziva?,?Hyatt Zilara?,?Zo?try? Wellness & Spa Resorts,?Secrets? Resorts & Spas,?Breathless Resorts & Spas?,?Dreams? Resorts & Spas,?Hyatt Vivid Hotels & Resorts,?Alua Hotels & Resorts?, and?Sunscape? Resorts & Spas.?Contact [email protected] ?for more information on developing Inclusive Collection brands around the world.