Where Are We Operating ?

Over the years, both I and you(reader) must have come across diverse people each having their own view of the world, the company they work for, and themselves.

Yet we tend to love and respect few, and we really want to restrict our conversations with others. I tend to think over this a-lot, at times over think, what moves me is when people including myself take career choices basis people they will work with over the roles/opportunities they will get.

This keeps me thinking and asking, where are we operating ? and where should we operate?

If you are in @Finance or @Marketing, term ATL / BTL should not be new, a common marketing term/strategy used in the advertising industry, to promote any product or brand.

However let me attempt to provide a Non-Finance view, on this, which is so relevant for Finance folks, having spend a decent time in business finance roles, I clearly am learning what ATL / BLT means to Finance beyond the contours of P&L.

So what is ATL/BTL ?

ATL (Above the line) as Ownership, Accountability, Responsibility, and BTL (below the line) as Blame, Excuses and Denial.

None of us aspires to be operate below the line, however reality is some of us are in that space, and we might find answers in way our First Response is to the problem, and then followed on by actions revealing our reliability, and creditability.

So where Do I stand ? to start with I praise myself to think in those lines, I do tend to push myself to swim above the line, however I definitely note myself when I sink down, what helps is really having amazing friends at workplace, who are honest and love to shape you up, in the journey to keep your head above water or line. However I also question myself does finance needs to score a perfect 100 on this, or a 70 is good, what is your view?

Finally, my friend where do you stand, Above the line or below. whom would you love to work , what should your DR's look like.

As my most respected boss in Pepsico says,

Happy Reflecting! Happy Weekend.