Where Is Video Advertising Heading?

As we settle into 2023, we are left wondering: will video content continue to stay relevant? That is a question we will be looking at today.?

Here are some statistics:

• 85% of social media users want to see more video content.
• Video content is expected to account for 35% of social ad spend in 2023.
• 60% of advertising videos were under two minutes long.

To wrap it up, video content isn’t going anywhere. In fact, it may end up reaching new heights. But just like any other form of content on social media, the key to success is in finding out how you can stand out above the crowd.?

READ MORE: 2023 Video Advertising Trends and Best Practices