Where is the truth?
Jelena Krstovi?, PhD CC
President at Tre?njober / Licensed Lobbyist, Comms Expert and Lecturer / Business Consultant
Communication is all about the truth. This stands in life, in politics, in business, in corporate communications and marketing.
?
You create your PR just around the truth. There is no other way. This is what we were taught at school and this what all case studies have confirmed. You could never have a good PR based on white or any other lie. You could start, for sure. But it will always end harmfully to your image and reputation, as well as your business.
?
These days I see everything but the truth. What has happened? Everyone is lying - in their social media, in personal communication, in politics. And it seems to me we all have gotten used to it. We seem ok with that, like we are accepting. If you raise your voice against lies, you are an idiot who does not understand, who cannot find his own place in the world as it is. Because we cannot change the world, the circumstances. We just need to get along.
?
That is why we doubt everything, and this atmosphere creates craziness. We used to believe in customer testimonials, but we are questioning now is it paid or partnered post on social media. We used to believe doctors and vaccines and cures, but we are questioning whether this is all business at the end of the day.
?
领英推荐
We should not live like this. For start, we should not accept appearance instead of a real picture…in life, emotions, business, communication.
?
I disagree. I have always wanted to change the world, move the mountains. I still believe I could; maybe not always, but most of the time. I might not start a revolution, but I need to start saying that lie and accepting the crazy narrative, even by being silent and ignoring, is not ok, is not acceptable. Not in my world. Not in any world.
?
I truly believe open communication can solve everything. The outcome would not always be good or expectable, but this is also ok. There would be no bitterness behind the scenes. There would not be that much depression and anxiety if we all know the truth. We would easier accept what is on the table and deal with it.
Jelena Krstovi?, PhD CC
?