HOW TO START WITH A VIDEO? (for Business Owners and Entrepreneurs)
?? Vit Kodousek
?? AI | Social Media | Video Production ?? Awarded TECH TRANSFORMER 2023 by Tally MSME ?? SOMELI.AI
The video is without a doubt the shining star of all marketing activities. 63% of businesses have started using video content marketing. Out of those 82% of businesses feel video marketing is an important part of their strategy. Video can help you increase brand awareness, generate more leads and increase sales. Simply put - video is one of the most versatile and profitable digital marketing tools out there.
A question remains - where to start? What kind of video would be the best for me as a business owner? Start with your ELEVATOR PITCH... and here are the three key elements of your successful video pitch.
The definition states that ELEVATOR PITCH is a short summary used to quickly and simply define a person, profession, product, service, organization or event and its value proposition. I would further and say that an elevator pitch is a short, 30- to 60-second introduction to your company that focuses on the value you offer to the viewer.
Elevator Pitch is a short, 30 - 60 sec introduction to your company that focuses on the value you offer to the viewer.
Video Elevator Pitch is useful for all companies, brands, entrepreneurs and business owners in all stages of the sales cycle. If you want to create successful elevator pitch do not forget to include these key elements:
a. Know your audience
Whom are you talking to? Who is your target audience? Create your buyers' persona and address the elevator pitch to that persona. Be clear who are you talking to and craft the message exactly to your persona's interests.
b. Show your value
What are the benefits that you are bringing to your clients? How can they benefit from working with you? People are not interested in who you are and what you do... they are interested in what can you do for them! Have this on your mind in all your marketing activities.
c. CTA - Call to Action
Always end your video with clear Call-to-Action. "Visit our website"... "Subscribe to our channel"... "Click below for special discount"... Whatever your CTA is - make it clear what your viewer should do next. Do not leave them "hanging"...
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Video elevator pitches help companies, business owners and entrepreneurs with the consistency of messaging for two extremely important reasons: they are memorable and shareable. An elevator pitch is also an important sales tool; it will help you build the brand awareness, online visibility, and in some cases even close the deals.
So if you want to start your Video-marketing journey - ELEVATOR PITCH is the right choice.
And if you still want to discuss the features of your video - just reach out to us for complimentary consultancy. We will be happy to share our knowledge with you.
@squaremotion.me @kb4east.com
Catalyst For Your Online Success - Digital Transformation Consultant
6 年Awesome VIT.
I humanise and transform ambitious #finance #legal #tech #logistics SMEs into attractive, relevant, successful brands that stand out in a crowded market. Let's fix your Brand Identity and get you into growth!
6 年Great post Vit. Also worth mentioning that adding the video to your homepage is great for SEO and SERP results.
Helping leaders and organizations build innovative cultures, teams, and talent that thrive in complexity | Executive Coach | Professor of Innovation & Entrepreneurship | Board Member | Innovation Workshops |
6 年Great points Vit. I agree it’s crucial to know who your audience is and speak to them!
Founder & Managing Director | Transformation, Business Growth
6 年Well written and informative artilce. I believe the electronic evelevator pitch is a prime need for evey business to reach to the targeted customers convincingly. Other Conventional approaches are getting faded due to thier limitations in cmmuncating the message effectively.
Senior Director of Product Design at Emirates NBD (xIBM, xDelivery Hero)
6 年Really enjoyed the session. Learnt a lot about video and its place in today's marketing