Where to run your campaign?

Finally, we’ve got the ultimate answer to every marketer’s vital question: where should I run my campaign to hit the highest return? Recently, our partner AppsFlyer issued the industry’s first Country Performance Index. Using 9 metrics, including user value, the total number of installs, ad spend, and penetration potential, it makes a handy tool to spot unique opportunities in new markets and probe your campaign performance between countries.?

How it works?

Follow the link. Next, choose the industry, platform, and index (acquisition or remarketing). Press “Explore” and wait for the magic to start!

Hidden gems!

Apart from stats relevant to your business needs, you can gather peculiar data that can prompt non-trivial ways to profit. Like the fact that Colombia and Chile rank #2 and #3, respectively, in hypercasual games on iOS, while Kazakhstan holds second place in the Social category on Android, and Vietnam is #1 in the Photography vertical on iOS.??

Any downsides?

Not that we know of. However, the AppsFlyer team wisely reminds that each app is a unique universe so when you embark on your marketing journey you should test as much as you can.

Waste no time to draw from this bounty of data!