Where is the revenue coming from?

YouHaveMyWord #4

This 2nd August, Apple became the first U.S. company to ever reach a $1 trillion valuation. That is a lot of zeroes to comprehend! And all that valuation comes from the brand value that Apple demands and the revenue that it makes. It did almost 215bn revenue in 2017. To understand why that is important, we take help of Latin root ven, which means to come. Now that 215bn revenue (re+ven) was that monstrous amount of money that came back to Apple and, therefore, was a fairly important metric for the valuation.

The Latin 'ven' means to come. Revenue is the measure of coming of back (of money).

Almost 60% of Apple's revenue comes from one single product, The iPhone. An invention - an item that came upon for the first time - that was to be the X factor whose face value was to unlock the revenue gates for Apple <sly remark on iPhone X, check>. On Jan 9, 2007, San Francisco's Moscone Center was the historic venue - where people came together - to host The MacWorld 2007, where the world witnessed the charismatic Steve Jobs introduce the world to the first Iphone. A landmark event that came about to revolutionize the world of communications. Steve Jobs, after coming back to Apple in 1997, had single-handedly prevented - come before a crisis - the company from collapsing then and led to this now astronomical rise of Apple.

If Apple was a country now, it would be the 27th richest, according to the CIA World Factbook. Apple can also conveniently - in an agreeable easy place/time to come together - go on to buy every team on Forbes' list of the 50 most valuable teams and still have money to spare! While Apple's CEO Tim Cook may say that 12 zeroes is not the most important measure of the company's success, but Apple definitely has come to a position where the adventure has just begun.

In order of appearance

• Revenue : coming back (of money)
• Invention : an item that comes upon (for the first time)
• Venue : place where people come together
• Event: something that comes to be or happens
• Prevent : come before (to avoid/stop)
• Convenient : positon or place where everyone agrees to come together
• Adventure: come to (a place, an experience, your next backpack trip)