Where Pets Thrive: Crafting the Ideal Pet-Inclusive Apartment Community
Pet-Inclusive Housing Initiative
Through compelling research and actionable tools, we build a stronger and more pet-inclusive housing industry.
By Judy Bellack Industry Principal, Pet-Inclusive Housing Initiative
How to attract renters by embracing their companion animals
Today’s renter is many things . . . demographically diverse, often working remotely, seeking social interaction and quite value-conscious. And importantly, increasingly prioritizing spaces that accommodate their lifestyle—including the companionship of pets. With two-thirds of U.S. households containing pets, chances are that many people considering your community as their next home will have a companion animal. So how can rental housing operators maximize their appeal to this group and create ideal pet-inclusive communities?
The Ideal Pet-Inclusive Community
First, an ideal pet-inclusive community goes beyond merely accepting pets; it creates a vibrant, safe, and welcoming space for all types of companion animals and their owners. Such communities recognize the deep bond between pets and residents, offering thoughtful amenities and policies that make life easier and more enjoyable for everyone involved—furry friends included. From innovative pet-centric amenities to forward-thinking community engagement, a pet-inclusive apartment can truly stand out by prioritizing the needs of pets and pet owners alike.
1. Pet-Friendly Amenities
2. Thoughtful Community Design
3. Flexible Pet Policies
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4. Community Engagement and Resources
5. Safety and Security
6. Pet-Centric Communication
7. Inclusive Community Culture
Pawing Through Final Thoughts
Creating a pet-inclusive community isn’t just about offering the basics like allowing pets or designating pet-friendly areas. It’s about crafting an environment that fosters a sense of belonging for both residents and their pets. By focusing on thoughtful amenities, flexible policies, community engagement, and safety measures, apartment communities can set themselves apart as leaders in pet inclusivity. And while not all operators will have the budget to incorporate every potential fancy amenity, remember that adjusting policies and communication to create a more pet-inclusive culture is 90% of the assignment. When pets are treated as part of the community, everyone benefits—creating not just a place to live, but a place to thrive together.
For more information on becoming pet-inclusive and to see how your community stacks up, check out the Pet-Inclusive Scorecard at petsandhousing.org.