Where Online Should You Focus Your Reputation Strategy?

When devising your online strategy, it's essential to look beyond the typical channels such as social media and consider the diverse platforms where your brand's image can be shaped, both positively and negatively.

1.Search Engines;

Search engines serve as the initial touchpoint for potential customers and journalists seeking information about your company. While your website might occupy a couple of slots on the search engine results pages (SERPs), there are numerous other spots where your brand might be mentioned. These could range from informative directories to influential press coverage or references on competitors' websites.

1.Review Sites

Various online platforms enable consumers to share their experiences with your brand, whether they're favorable or unfavorable. These platforms might be tailored to specific industries, like those integrated into online marketplaces such as Jumia and Kill Mall, or more general platforms like Trustpilot and Yelp.

Search Engine Profiles;

In addition to the pages that search engines rank featuring your brand, there are additional features like Bing Places and Google Business Profile that offer further visibility and details about your brand.

Social Media;

Even if your business operates in the B2C sector without an active presence on social media, discussions about your brand are likely taking place on these platforms. Customers may be talking about your brand without tagging you, underscoring the importance of monitoring social media to gauge the overall sentiment surrounding your brand.

Forums;

Platforms such as Reddit serve as lighter alternatives to social media, allowing users to discuss brands and product experiences anonymously. Niche forums within your industry may have dedicated sections for discussing brands and their services.

In summary, effectively managing your online reputation necessitates engagement across various online platforms beyond just social media. By keeping tabs on search engines, review sites, search engine profiles, social media, and forums, you can gain valuable insights into how your brand is perceived and effectively address any issues or concerns that arise.