Where I failed in 2024.

I broke an 85 week streak.

It turns out that if you don't press "SEND", your weekly e-mail doesn't get sent out every Tuesday. Sorry for ruining your Christmas eve....

WHOOPS.

Today is New Year's Eve, so let's hope I don't make the same mistake twice.

I've been doing some deliberate reflecting these past few days. Partly because all the gurus on the internet say it's good idea, and partly because I like to actually look back at the past few years.

When looking at my past, it looks a lot like an obituary.

I’ve started 3 businesses since 2017.

1. In 2017 I started a clothing company.

2. In 2020 I started a podcast.

3. In 2023 I started a service business.

The first two were shut down voluntarily.

The third is currently searching for a deal on burial plots.

• I’ve never been “acquired”
• I don’t have a fancy “exit” story
• I can barely spell entrepreneurship.

I know it's not supposed to be easy, but it's especially difficult when my social media feed is full of people hitting $10,000 months, quitting their jobs, and riding their revenue rocket ship off into the sunset

I am not that person.

(although I’d be lying if I said I didn’t want that)

I’m a lot more like you.

• Getting a biweekly paycheck.
• Praying for mortgage interest rates to go down.
• Wondering how anyone affords groceries at this point.

I'm not throwing in the towel (and neither should you)

I may not have figured out how to make $10,000 a month but my son still loves me and my current wife continues to tolerate me (no matter how much I bore her about LinkedIn and AI).

2025 will be a year of continued persistence and a ridiculous amount of GIF's.

Hopefully you get to bed before the "ball drops".

I'll be sure to be Home by 9.

Tom