Where DOOH Meets AdTech

In case you couldn't tell...

I'm all-in on the intersection of DOOH and AdTech so if that sounds like your cup of tea, welcome aboard. Here's what you missed the past few weeks:

Jonathan Moffie teaches us about How Generative AI is unlocking long-tail CTV demand for publishers

In this conversation, Tim and Jonathan Moffie discuss the innovative advertising platform Streamr AI, which leverages generative AI to simplify the process of creating and launching commercials for CTV. They explore how the platform solves challenges for brands and publishers, the future of AI in advertising, and trending industry news. Learn how generative AI is impacting the world of advertising today. Listen Now

Ravi Patel teaches us about Curation and how SPO is shaping the future of Programmatic DOOH

Join Tim and Ravi Patel as they discuss the emergence of Curation as a key trend in programmatic DOOH. They dive deep into SPO (Supply Path Optimization) and how it's helping to drive better results for brands and publishers in the DOOH space. Discover how these powerful tools are shaping the future of out-of-home advertising. Listen Now

DOOH Programmatic Primer: Learn about how Programmatic Trading is influencing DOOH and how to think about growth as a publisher

Tim Rowe kicks off a comprehensive series on programmatic advertising and discusses the current state of global advertising spend, the shift towards DOOH, and the importance of understanding programmatic trading. Get expert advice on navigating private marketplace (PMP) deals and avoiding the pitfalls of open auctions. Listen Now

Great for Sales Leaders!

This episode also comes with the OOH Insider Exclusive slide deck that accompanies the episode and can be downloaded here: https://www.theoohinsider.com/downloads/2025-programmatic-dooh-primer/

Does DOOH Matter? Tim Rowe on the Marketecture Podcast with Ari Paparo and Eric Franchi

Hear Tim Rowe join hosts Ari Paparo and Eric Franchi on the Marketecture podcast to delve into the world of Out-of-Home (OOH) and Digital Out-of-Home (DOOH) advertising. Learn about the market size and growth of DOOH, the challenges of fragmentation, and the future of DOOH with its convergence with CTV. Listen Now

Next 4 Weeks

Over the next 4 weeks you'll learn about the original TV recommendation engines and how that technology is driving innovation today, how omnichannel DSPs think about DOOH, how programmatic media buyers think about DOOH, and a whole lot more so if you're not subscribed, make sure to go do that.

Interested in learning about how your company can become an exclusive sponsor and partner of OOH Insider content, events, and education? Shoot me an email at [email protected]

Unitl next month,

Tim