Where does Service Design come from, and how is it applied?

It aims to understand the needs and expectations of customers and then create a service that meets those needs.

the Service Design is now applied to bear in mind:

1. Diagnosis: This is a global procedure of activities within the company.

2. Findings and sources of opportunities: it’s this place where we can generate design and value.

3. Ideation: here is possible to offer alternatives, improvements, and feasibility.

4. Opportunities for automation and transformation: taking into account the viability and the resources that the company has and must have.

5. Prototyping: here is the learning up to 10 interactions.

6. Testing adjustment: here is possible to make the necessary adjustments according to the learning.

7. Design: this is the roadmap, where is possible the implementation and transfer.