Toss or Fix Your Tech Stack? - Part 4
Christopher Antonopoulos
Helping RevOps/Sales/Marketing Leaders Build & Optimize Demand Generation Systems Across Channels to Increase Return on Marketing Investment ? Marketing Automation ? Sales CRM
Where does the data live and who owns it?
Each of the systems we evaluated during our tune up or tear down exercise, like any system that may be in your tech stack, has data. Like everyone who has a tech stack, our data lives both inside and outside of its origin platform.?
This got us thinking about why that is, if it’s conducive to our internal processes, if the data truly has an owner, and if there is one source of truth for the data that lives within the platform.?
Getting rid of the stack gets rid of the data and gets rid of ownership. Queue criteria #3: How does that impact the business? Does it??
An additional criteria that came from this initial question is the intention behind the tool if the data was utilized outside of the platform itself. Criteria #4: Was the system being utilized differently than its originally intended use??
If utilized outside of its original purpose, does this make the technology obsolete in a way that we’re not able to reign it back? We found that so. If the data and ownership are no longer housed inside the platform, it can probably be tossed.?
Does your organization utilize data outside of its origination point? If so, do you see this as a pro or con to the toss it out decision?
Fantastic insights on data and ownership! ?? It's intriguing how data usage extends beyond its origin to shape key decisions. At ManyMangoes, we believe data integrity is foundational. How do you maintain it?