Where do you find the right creative translation of your brand strategy?
Paul Falla
ideapreneurs | Five Seconds | Creative Director, LDJ | Freelance Copywriter | Sir John Harington
You know exactly how it goes. You push the boat out and make a significant investment in securing the services of the absolute best brand strategy agency. They help you figure out your internal values and the single-minded brand strategy that will shape your organisation's direction for the next five years. A eureka moment! Fantastic! A job well done! Everyone internally is energised and excited. And then it all starts to go wrong.
You turn to your advertising agency: they come up with their creative translation of your new brand strategy. You visit your digital agency: they come up with a very different interpretation of your new brand strategy. Your design agency: they have another “great” idea how to bring your new brand strategy to life. You approach your PR agency: they also have a remarkable vision of how it should be done. And where does all this leave you and your brand? Certainly not in an ideal place.
So, what to do? Who to talk to? Instead of spending even more of your budget you could start with the price of a cup of coffee. Spend just 15 minutes of your time with the ideapreneurs. See how we can ensure that your brand strategy is consistently and creatively translated across all your media channels. One brand with one brand strategy that really builds your brand. We have over 30 years of translating brand strategies into creative strategies for more than 300 large and small organisations. You can use our many years of experience to save you an awful lot of stress (and money).
If you would like to know more, contact [email protected].