Where Do Podcasters Get Stuck?

We want to make sure we're providing the most relevant solutions and strategies for your podcast problems.

And, podcasting technology and tastes can change quickly.?

So, a while ago, there was a survey for podcasters sent out and answered.

In this article, I'd like to show you how the survey respondents answered, what insights they provided, and our resources for those podcast problems.

Over two hundred and fifty of you answered the call, and boy howdy, did you provide a lot of helpful information.

The open-ended answers were particularly interesting.

I did my best to analyze and synthesize them all into meaningful patterns.

So, without further ado, here are the results of our Where Do Podcasters Get Stuck?

The answers to this multiple choice question leaned heavily toward Promotion, at 47%. Ideas, scripting, and/or planning came in next at 17.9%. Editing had 13.4% of the responses, Scheduling had 9.2%, Recording had 8.4%. Finally, Uploading & Publishing came in at 3.4%.

Personally, I was surprised that “Ideas, scripting, and/or planning” was the second most popular choice.

Podcasters are a creative bunch.

But, did you know that we ( both A Podcast Company and Kopus ) have a library of resources that we've created over the years to address these particular concerns.

How much does funding affect your ability to make your podcast?

What I wanted to know is how much people need or want to read about monetization strategy. “I save up a chunk of money and don't expect ever to get that back” shocked me as we have 21 ways to monetize a podcast - and what I am reading is

“I have despaired of ever recouping any of the money I have put into this project.”

This can be easily corrected by working with a producer or company that specializes in Audio First Marketing.

But you should always work from, " what does success look like?"

For example: when I made?Make Money Podcasting, my goal was to “build skills, network, and get a speaking?opportunity.” In that case, podcasting was a financial investment in future employment. When you're buying a good suit for job interviews, you don't think about putting?logos all over it like a NASCAR driver.

Now that I know a lot more about podcasting, I know how important being able to recoup some of that investment is.

Based on the open-ended answers, it's clear that monetization is significant to many of you. So, please speak to me and my team as we have found 27 ways to make money from a podcast !!

I shared a few in my interview with Forbes - you can find that here

When you’re working on your podcast and you get stuck, what do you do to get help?

The majority of people said they searched on the internet to solve a specific problem. After that, many people said that they ask a friend, co-host, or a podcast network for help, especially people who have experienced the same problem.

Experience counts a lot. It's the difference between a personal, tested solution and a standard, one-size-fits-nobody approach.

We know how important community is when it comes to making a podcast. So we have a community of trained professionals at KOPUS ( opus means work..so we work with you -KO WORK...see what we did there) waiting to be your support staff and team.

You speak - we do the rest!

As for Promotion, Discovery and Competition - the other 3 enemies of the podcaster!

Another amalgam of podcast problems is the relationship between market saturation, competition, and discoverability (“I put my work out there, but nobody can find it”) balanced with promotion and marketing (“I have trouble putting my work out there”).

A frequently cited aspect of this podcast problem cluster was “social media.”

Let's pause for a couple of statistics.

According to Colin's latest update of his?Podcast Statistics & Industry Trends?article for 2021:

• Apple Podcasts hosts 2,395,995 podcasts, as of December 2021.
• There are curently 548,447 active podcasts on Apple podcasts.

That's?solely Apple, not the entire podcast universe.

It's still a good sample. My basic, back-of-an-envelope math tells me that less than 23% percent of podcasts (on Apple) are active.

If you're releasing episodes regularly, you already have an advantage over more than 77% of the podcasts in the podcastverse.

There's a lot to be said for having a dedicated full-time PR department and again with KOPUS, we provide you with a team member to promote you and your show, working closely with your account manager to make sure you achieve success.

In fact, we found 21 WAYS TO PROMOTE A PODCAST - so when in doubt - ask about and find someone to help you.

Thank you, to the over two hundred and fifty people who shared their time and attention for this survey.

In the next newsletter, we will go over more of the problems identified and help you solve them!

Starting with PROMOTING YOUR PODCAST - so make sure you are subscribed and tell someone who may benefit from this to subscribe too!

Till then, I will be here ready to answer all your questions.....

THANK YOU