"Where do I find more/better/higher paying clients?"

Wanna know the truth?

The actual, no bullshit, there's-no-course-at-the-end, truth?

The truth is;

You don't. They find you.

I've had people ask me this question - and when I visit their social media profiles, I can't find a single thing on there about what they do, who they are, or who they've worked with.

I've had people ask me this question - and they've never written a single piece of content or published anything of value.

I've had people ask me this question - and they've never run a single dollar of paid traffic to...anything. No landing page, no email list, no case study video, nothing.

People ask me this question and they don't have an Upwork profile, they've never attended an event or networked, they've never asked a peer for a referral...

And a lot of the people who ask me this question have the balls/ovaries to say, "I've tried everything"

I will personally guarantee with a $1,000,000 prize that nobody in the history of the universe has ever tried "everything". So when you say it...or when I hear other people say it...I immediately know they're just reacting emotionally to a problem they don't understand or don't want to confront.

And here's the underlying problem.

It's not the lack of effort. I'm sure these people actually think they're working really hard.

But their hard work is usually a combination of applying to jobs, lurking in Facebook groups, and buying courses.

People equate anxiety and mental energy to effort. Because it feels exhausting at the end of the day to do nothing and worry about it. ("Ask me how I know", says the guy who's lived at 8/10 anxiety for his entire life)

No...the underlying problem isn't laziness, or lack of effort, or lack of caring...

The underlying problem is that you're invisible.

And you're invisible because, deep down, you're afraid of being visible.

That's it.

Maybe it's because you're not confident in your skills.

Maybe it's because you don't want your social circle to see you doing business stuff.

Maybe it's because you don't like how you present publicly for some reason.

Maybe it's just because you don't like people in general.

But you're invisible because you don't want to be visible.

And this is *literally* the only problem.

High end clients are constantly searching for talent. They're asking their masterminds if they know any good writers, they're going to Fiverr, Upwork, FB Groups, Indeed, etc to hire.

They consume content like crazy and they're always looking for an edge.

So trust me...they're looking.

I would bet good money that, right now, there are 10-20 people reading this post who could actively hire a copywriter at $5,000/mo in their business TODAY...IF they felt like that copywriter was good enough to ROI on that fee.

But they won't comment. Instead, they're going to watch.

Listen to podcasts with millionaires and billionaires. What are they talking about CONSTANTLY????

Recruiting. People. Team. Finding and keeping high quality talent.

In a world where there are more copywriters than ever, business owners are having a HARDER time finding talent because they've got to wade through 10x more bullshit to find a single decent candidate.

And then those candidates work for a while, get head-hunted by a competitor, and the process starts all over.

So there's two things happening here:

People who are SKILLED are in high demand.

People who are HIRING are always looking for talent.

So why can't you find better clients?? HMMM?

Either you're not as skilled as you think you are (highly likely)

Or you're invisible because you don't want to be visible.

So which one is it?

...

...

Or, you could keep believing that you don't have the secret super client-finding sauce and the next course that pops up on your right hand side will give it to you for $27.

#marketing #lessons #copywriting #freelancewriter