Where did your Big Idea come from?
YOU CAN’T DO INNOVATION TILL YOU REALIZE WHAT IT IS NOT (Part Two)
This is the second of five articles critically deconstructing the concepts of creativity and innovation as they have historically developed in the west with the goal of proposing alternative approaches.?Written by Iain Kerr and Jason Frasca .
In Part One: we looked at how creativity, in the sense of the making of something genuinely new, was not part of the western tradition until the mid 1800’s. And that for the previous 2,000+ years to create was to copy. In our weekly newsletter we shared additional insights.
Where did your Big Idea come from?
Innovation methodologies and definitions of creativity both privilege ideas and place them at the beginning of the innovation process. Innovation methods from Design Thinking to Lateral Thinking are driven by having and carrying out big novel ideas.
Given that the linkage between big ideas and creativity has become taken for granted, the question: Why do we have the concept “big ideas are essential to innovation and drive the process?” — can seem absurd.?But, where does it come from? And does it actually work?
In the western tradition creating and making in any form — whether a religious painting or the building of a farming cart was an art (ars) or a skill. (The modern idea of art as a distinct and unique practice was only invented in the 1700s. Today we still use this earlier notion of art in phrases such as “the art of baking”). This concept of everything from poetry to cutting lumber was a form of skilled making goes back to the ancient Greeks who understood all making as techne — something done by humans in opposition to what is done by nature.?
Ars and techne are terms that designated a skill that when done with mastery was “inspired”. Being inspired meant having clear access to divine guidance. For the Greeks that happened via the muses and for the christian west that happened via god’s grace.?
An Idea is Behind (or Inside) Everything
For us the details are not as important as:?
What was the content and goal of this divine guidance?
It is gaining access to ideas — perfect ideas.
From these ancient Greek beginnings, divine guidance — inspiration —?assisted us in uncovering a predetermined and ahistorical idea which was the true essence of what we were searching for.
Put plainly, we as human creators should strive to follow this three part plan:
And right here we have the genesis of why we say today at the beginning of a creative process: “What is your big idea?”?
It comes from a historical tradition where a big idea is necessarily what comes first and drives the whole process.
Truth and Creativity are Fundamental Opposites
But this is not the end of the story.?
After all, what is so bad about striving for a big idea at the beginning of the process of creativity?
These hidden essential ideas being uncovered were considered manifestations of some fundamental truth.
And, truth, for the Greeks,?meant it could not be changeable — after all two plus two cannot equal five tomorrow and still be true. Truth was something fixed and unchanging, and because it was unchanging it could not be material, tangible or part of our everyday world. In the world of our everyday lives, everything changes -- everything material in this world eventually decomposes and disappears. Thus ideas — the essences and truths that the western tradition sought to uncover were necessarily immaterial, and unchanging. And as immaterial ideas they acted as a type of plan or script that either nature or humans followed in the actual making of things.
And it is here we come to the first major problem that we as would-be innovators have with this model:?
To live in a world that is ultimately unchanging reveals a mindset in which the highest human aspiration is not in making something new — or even of this world — but in copying perfectly something unchanging and otherworldly.
Could we just scrap the concept that big ideas inherently connect to some special realm of the fixed and unchanging, and still use them as a good starting place for creativity??
This is the critical question. And one which we wish to slowly answer, step by step, to fully get beyond this habit of “Ideas First” creativity.?
The short answer is no — to do this fundamentally ignores the realities of a dynamic and radically open-ended reality.
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Let’s continue...
In the Western Tradition Creativity is Digging, Peeling, and Ignoring
The process behind this model of creation is one of seeing through things (and ignoring them) to find what is behind them, of peeling off the superficial layers and?digging down to uncover — all to find the hidden immaterial essence. We engage reality as something to see beyond and to strip away like the peeling of an onion
And so we have a general culture that values:
?— and all of this leads to the near total focus on Big Ideas.
Ideas are Everything
We are those who gain access to the “mind of God.” And then once we have access these ideas flow into our mind as ideas that we can act upon.
Same Pattern Different Time
It would be a mistake to think of this as simply a religious worldview, or an outdated mode of philosophizing, or a quaint, but interesting, historical anecdote. Two thousand year traditions don’t simply disappear. They are deeply sedimented in our habits, language, and infrastructure. The underlying logic of this story is still very much the underlying logic of how we understand and explain the invention of things and the functioning of nature.?
Once you recognize this model, you will see it is everywhere:
There can be no doubt that this model is very much alive and well today.?
Do Ideas Equal Innovation?
But is it the correct way to understand creativity and reality in general? Does it have any actual validity??
The simple answer is no — it is based upon a set of outdated concepts:
Despite this knowledge our historical habits persist — with ideation we are still mistakenly looking for unchanging essences, fixed mind-based ideas and near complete blueprints — and in doing so fail to see how reality all around us is complex, highly interdependent, historically contingent, operating in a bottom-up, and?profoundly creative manner — with novelty emerging spontaneously where least expected.
Does this mean thinking in general or that all ideas are bad for innovation?
Not at all. Thinking — at least for us humans is critical to innovation (slime molds on the other hand are very creative without brains or thoughts). Thinking, sensing, feeling — this covers a very broad range of activity — all of which is critical to creativity.?And novel ideas do eventually emerge during the creative process -- but they come much later, and work as one tool embedded in a process, and are never of a fixed form.
The issue is:?
This model of innovation is untenable. This family of models of innovation are untenable.
So what is a better way to see the whole of the innovation process if it is not: Seek Inspiration, Ideate, Plan, Make?
We are curious – how do you approach innovation and creativity outside inspiration, ideas and immaterial plans? Please share below – we’d love to learn from you…?
Education and Social Impact Adept | Human-Centered Designer | Facilitator
3 年Believing creativity is a human based skill is an anthropocentric paradigm an so it is DT; "human centered design". For some reason we've come to believe we (humans) are at the center of the universe. What if we shift the model to nature centered design? or some other source depending on the challenge? In many cases human centered design has caused natural disasters and such. Here comes ethical design, and thats another huge discussion. ??