Where did 2023 go?!
Never mind, there's only one way to go and that's forward.
Featured in this email:
We think you'll find this interesting...
TikTok your aim is true
This TikTok ad is aimed at Richard our CEO. An unfit 50-year-old dad who's realised he needs to make a change in his life for health reasons and so decided to get fit.
The clever part is adding in all the key elements to touch his pain points and drive the point home to him, and those like him, more impactfully.
The imagery, the voiceover, the family setting, and The Happy Mondays soundtrack are all aimed at him. Not his wife, his mum, his kids or Hristina our social media manager. This is aimed squarely at 45 to 50-year-old men as a way to get them to use TikTok in ways they didn't think applied to them.
It's perfect targeting and he loves it.
Just think, if this ad can make 50-year-olds use TikTok, what could your business achieve by understanding more about your customers and applying it to your marketing strategy?
Get to the Point returns
We've teamed up with Santander Work Cafe in Leeds to run the 4th Edition of Get to the Point on March 19th.
We'll have a range of speakers. They can talk on any subject they like, but must navigate a few limitations that make for an exciting format:
These are always great events where we never really know what's going to happen, we hope you'll come along and find out for yourself.
Book your tickets over on our website https://www.marketingoptimist.co.uk/get-to-the-point-4th-edition/
领英推荐
Marketing to change lives - Multiplynyorks case study
Multiply is part of the UK Government Skills for Life programme and was created to help a target of 1,726 people over 19 years of age, who don’t have a maths GCSE at grade C (or equivalent). Multiply offers courses and activities in the local community that help people to manage their money better, improve their confidence, and open up better employment opportunities.
This is a marketing campaign that's about more than making sales, it's about making a real difference to people's lives which is why it's so important to The Marketing Optimist team.?
Click here to read the full case study https://www.marketingoptimist.co.uk/marketing-for-local-government/
We miss vinyl artwork
Over on Netflix there's a great documentary on Hipgnosis. You may not have heard of them but I'm sure you've seen some of their work. The most famous is the cover of Pink Floyd's Dark Side of the Moon.
This is the story of how two stoners in the late 60's got lucky and, through skill and determination, became some of the most iconic album cover designers in the world.
And now their work is reduced to just a few pixels on Spotify. What a shame.?
How many seconds does an email get before you decide to read or delete it?
According to our poll on LinkedIn, your business emails get no more than 2 seconds to make an impact before they hit the bin. How well are your emails doing?
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Let us know if there's anything you'd like us to talk about.
If we can help you with your marketing let's start a conversation. Give us a call on 0113 477 1210, or visit us online https://www.marketingoptimist.co.uk/