Where there is data, there is gold

Your guest data? Yeah, that’s pure gold. You probably know it, too, and have heard the comparison before, but how much time have you spent mining for it?

When the gold rush swept America in the mid-1800s, gold miners threw themselves into the pursuit of finding this precious metal — devoting blood, sweat, tears, and years of their lives. Often, miners would sit just above a treasure trove but never seemed to “strike gold.”

Don’t let that be you.?

Your guest data, and virtually your entire database, is a metaphorical gold mine. You just need the right tools to extract what you need and put it to use. Once you’ve unearthed that guest data, personalizing experiences, fostering guest loyalty, and driving profit becomes a whole lot easier.

Introducing the Revinate CDP

Explore our Customer Data Platform (CDP) that brings all the characteristics and clues about your guests together in one place, using advanced AI-driven machine learning.

Experience Revinate CDP

Numbers that matter

52% of Gen Z reportedly splurge more on experience while traveling

• Not only is Gen Z showing a stronger interest in travel – they’re also spending more. Bottom line – you can’t treat every guest segment the same. Blasting the same email campaign to your Gen Z and your Boomers isn’t going to increase spending on spa amenities for both groups. The better your segment building and the richer your guest profiles, the more loyalty and revenue you're going to accrue.?

Weight loss drug, GLP-1, is projected to be worth $100 billion in the market by 2030

• How are weight loss drugs like GLP-1 and Ozempic related to travel demand? Simply put – weight loss changes you. Not only does it change your physical appearance, but it changes your behavior as well. While the industry may not feel the effects yet, hoteliers can expect an impact on their bottom line as these prescribed guests cut back on food and beverage, spend more on amenities that involve more physical activity, or take longer to get to their destination because their passport pictures have changed.?

US occupancy reached its highest level so far this year at 64.7%

• Easing economic pressure and increased guest spending are likely to have influenced occupancy rates, and the outlook for the coming six months looks equally promising. But this is also a prime opportunity for hoteliers to pause and reflect beyond the mission of getting heads in beds. Precise segmentation and effective leverage of your database can promote business longevity, whether the market is positive or not.

Trends that matter

Trend #1: The party isn't over

Lesuire travelers are really embracing the “leisure” part. In 2019, the average length of stay for a US leisure traveler was a full four days, now it’s almost five full days with an average of 4.9. And chances are, the guests will be spending more on their trip and be perfectly open to upsells and targeted on-property campaigns aimed at maximizing their stay experience.

Trend #2: Who's deal-hungry?

Wealthy Gen Z and Millenials are starving for deals, and to satisfy their ravenous appetite,? they’re relying on OTAs as much as 20% more than in previous years. So, what’s your OTA strategy? Depending on your relationship with OTAs, this might not be good news for your direct bookings. In order to prevent a drop in direct business, you’ll need to invest your marketing dollars in guest communication that resonates and offers significant value to your database.?

Trend #3: Redefining “all-inclusive”

We’re talking about inclusivity as it relates to individuals with impairments in mobility and needs for accessibility. 33% of US travelers intentionally seek out hotel experiences that promote this type of inclusivity, and 40% rely on hotel reviews to do it. If you want to attract the right customers, elevate the guest experience, and maintain your brand reputation, make sure to pay attention to your guest reviews, and integrate what you learn in your guest communication and on-property accommodations.

Perspectives that matter

BLOG: 3 hotel data pain points and how a CDP can help

• Maintaining your database shouldn’t be painful. If you’re facing messy data, security risks, and a lack of personalization tools, it may be time to consider a Customer Data Platform. Because leveraging your guest data shouldn’t slow you down or make it harder for you to take action on the guest data you worked so hard to collect. Find out more about how a CDP can transform your database so you can connect with your guests.

CUSTOMER STORY: Personalization pays off: Hotel Wailea’s strategic win in the direct booking game

• Ever wanted to make sure room share doesn’t transfer to OTAs? For Hotel Wailea, embracing a direct booking strategy was paramount for creating loyal guests. By tapping into their database, they developed a comprehensive view of guests staying at their hotel and met them with personalized email content and messaging at every stage of their journey — reducing customer acquisition costs by 50% and increasing repeat guests by 100% to keep their business coming direct.

PODCAST: You’re capable of achieving more than you think: Going further with a direct booking strategy

• Sometimes hoteliers chase volume, but sometimes chasing strictly profitable opportunities is more sustainable. Kathleen Cullen, Executive Vice President at PTG Consulting, join podcast host and Revinate CMO, Karen Stephens, to explore the ways that hoteliers are leaving money on the table and why change starts and ends with a direct booking strategy. Cullen shares that taking a closer look at how your hotel leverages and chooses technology, thinks about data, and spends marketing dollars is paramount.

WEBINAR: Reach your guests: Email deliverability best practices for hoteliers

• Email is one of the most effective channels to engage with your guests and drive direct bookings – but worthless if it doesn’t make it to the guest inbox. How do you ensure the hard work is landing in guest inboxes? Join us as we cover tips to improve email deliverability, crafting emails for optimal deliverability, and 20 best practices for landing your emails in your guest inbox.

Dive into the 2024 Hospitality Benchmark Report

How can you maximize your summer travel demand? By digging into your historical data of course. It’s time to jumpstart your improvement journey. This report is ready for you to compare results against hoteliers in your region, define goals and KPIs based on industry benchmarks, and get inspired by what you can accomplish when you’re empowered with data.

Access the report now