Where Consumers Stand on Sustainability and What it Means for Businesses

Where Consumers Stand on Sustainability and What it Means for Businesses

3BL 3BL

3BL

3BL is the leading sustainability & social impact communications partner.

发布日期: 2025年3月7日
+ 关注

In a time when global sustainability discussions are intensifying, two new reports from 3BL provide critical insights into where Americans stand on social and environmental issues. With individuals taking a more active role and bipartisan support for sustainability growing, these findings offer important guidance for businesses.?

Key Insights from “2025 is The Year of the Individual”

  • Americans Believe in People Power: 36% of U.S. adults believe individuals will drive the most positive impact on social and environmental issues in 2025—surpassing government and business.
  • Confidence Across Politics: Confidence in individual impact spans political divides, with Republicans more likely to see business leading and Democrats supporting the government.
  • Empowering Consumers: 56% want businesses to prioritize employee care, with 54% looking for eco-friendly packaging and 49% supporting local environmental initiatives.

Download report here

Key Insights from "The Big Things Americans Agree On"

  • Sustainability Is a Bipartisan Issue: 56% of U.S. adults agree sustainability is key to their daily actions in 2024, with Gen Z and Millennials showing the strongest support (65% and 64%, respectively).
  • Consumers in Control: 73% believe their purchasing choices can influence a company’s behavior on social and environmental issues.
  • Broad Support for Responsible Business: 83% of Americans say it’s important for businesses to act responsibly on sustainability.

Download report here

What Does This Mean for Businesses?

The takeaway: While individuals are taking action to build a more sustainable future, they want businesses to provide the tools and resources to do so.?

To make an impact in 2025, companies must align with public expectations in a way that is authentic to their business and embrace the growing influence of individuals. Sustainability is becoming ingrained in Americans’ daily values, and those who meet these expectations will lead the way forward.

Stay up to date with 3BL’s new research and report releases at www.3BL.com.?

要查看或添加评论，请登录

3BL的更多文章