Where To Begin Your Social Media Journey
Christopher Tompkins
CEO of The Go! Agency (Digital Marketing), Author, Forbes Council Thought Leader, Entrepreneur Magazine Contributor, Biz Journals Leadership Trust, Fast Company Board Member, Podcast Host, National Business Mentor
As someone who specializes in the online marketing arena, I meet and chat with people everyday who are interested in using social media to market their business. Not a big surprise right? But what you might be surprised to learn, is many of these medium-to-large firms have a major problem: they don’t know how to start.
While social media marketing advice can be found on every corner of the internet, most of it doesn’t address this problem or offer ways to enhance or “reinvigorate” an existing campaign.
So in this article I want to push aside the “Go Get ‘Em Tiger”s and technical mumbo jumbo and provide you with a fool proof step-by-step 101 list to get your social media marketing campaign underway in no time flat!
Let’s dive right in:
Step 1: Write Down Your Objectives
Step 2: Know Who Your Target Market Is
Step 3: Look at What Your Competition is Doing on Social Media
Step 4: Figure Out What You’re Going To Say
Step 5: Choose Your Sites
Step 6: Find a Good Support Site
Step 7: Create a Daily Plan to Ensure Consistency
Step 8: Create a Form of Measurement
And you are on your way! The best part about social media marketing is that it is an organic process that can change from time to time. Don’t forget to audit your campaign monthly to see if any of your measures or activities need changing or updating. Staying consistent, organized and informed will help you not only launch effectively, but promote your brand successfully.
Learn more about each of these steps here: https://ow.ly/VLNZf