Where will Amazon Shine in the 2020s?

At the Last Futurist, we are obsessed with the future and the trends. This article was first published there, this is a condensed version.

Jeff Bezos is the business leader of the decade spanning 2010 to 2020. Amazon has matured a lot as a company over these years, but what it will do in the decade ahead, the 2020s, will be even more incredible.

At the Last Futurist, we’re covering Amazon’s growth in logistics, healthcare, grocery, the smart home, the cloud and its B2B market as significant areas of steady improvement.

Amazon will Become an Advertising and AI Powerhouse in the 2020s

There’s a lot of momentum for Amazon in the 2020s to become not just the leading B2B marketplace but a leader in logistics as well, potentially disrupting the field in the U.S. While Amazon Prime changed the future of super platforms in the 2010s, Amazon’s entry into several new industries could up-end the trajectory of the technology monopoly in the future.

Amazon will strengthen its AI, smart home market share and notably its advertising revenue in the near future, which will enable it to be one of the R&D leaders of the world.

• Advertising (majority over Google in the product-search category)
• Significant improvements in logistics
• Maturation of highly lucrative B2B marketplace
• Opening of more hybrid physical stores, especially in the Grocery space
• Continued leadership in the cloud with AWS
• Improved robotics in e-commerce warehouses and in drone delivery
• Healthcare entry with maturation of 1492 health tech division with considerable implications for the future of EMR, tel-medicine, etc…
• More partnerships in Finance leading eventually to a chequing account

Consider this. According to Morgan Stanley, Amazon Logistics will reach a volume of 6.5 billion packages per year by 2022, far exceeding its estimate for UPS at 5 billion packages per year and FedEx at 3.4 billion packages per year. That’s potentially disruptive. Also in terms of trucking & logistics it will impact the future of the self-driving trucking industry.

Amazon Is Nearly Impossible to Follow with So Much R&D & Innovation

Amazon’s business model in 2019 is already very complex and nearly impossible to follow, from the evolution of Amazon Prime Day (a glorified back-to-school event in July), to gaming, to game streaming with Twitch, to the underrated evolution of its Amazon Prime Video ecosystem, the 2020s will be one of the most significant decades in Amazon’s history. Amazon’s share price is $1,762 at the time of writing, though it should easily surpass $2,000 in 2020 alone.

To read the full Amazon innovation preview for new industries in the 2020s, view the full article.