Where advisers really add value
Advisers’ technical know-how should be accepted as read. Where they really add value, at least in the client’s eyes, is in values discovery, mentoring, coaching, counselling, project management and as a catalyst for meaningful change.
The goal is to use conversation with clients to stimulate a deeper conversation inside their own heads so that they can easily connect the solutions you offer to the part of their brains that relates to what is most important to them. David Haintz explains more here.
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5 年Such a great article David. Many advisers out there have mis-aligned value propositions that dont address the needs of the people they want to serve. Great insights
Director, Strategy and Distribution
5 年Agree it is so much more than numbers it’s understanding the stories behind the numbers that makes all the difference.
CEO & Principal, Wealth Planning & Ethical Investment advice to professionals & their families, charities and trusts
5 年Great article, David. As financial planners, our role is so much more important than merely "doing investments". We get to know our clients' hopes and dreams - and their fears - better than just about anyone else.?
President at Solin Strategic LLC and Evidence Based Advisor Marketing
5 年Hi David, I agree with your well-written article, but I think the focus may be misplaced. There’s no doubt competent, evidence-based advisors add value. The issue is: At what cost? That’s where the discussion currently is and where the pressure point will continue to be, in my opinion. I just saw that XY Planning Network added its 1000th advisor. What’s noteworthy is they are all based on a subscription fee model, and not an AUM based fee.