When Will Your Rating Ratings Change?

You know this. In the really old days, people believed that there were myths, superstitions that caused things to happen a certain way. We all know that guy who won't change his socks until his (insert sports team here).

But ratings are truly challenging, right? No matter the measurement, the key is truly understanding how to produce a rise in ratings. More important is putting distance between you and your competitors.

No matter if you own a local radio cluster or you manage one, there is an art and science to moving your individual brands forward.

As you look at Fall 2021, you are really looking at your money in 2022. When will your ratings move up? There are some that say your ratings will change when you make up your mind to change certain things on your individual radio stations.

Here's what I believe should get your concentration right now:

When people get up in the morning, they make a choice. That choice is always based on the fame of your morning show (or someone else's) and trust (the essence of brand).

The Number 1 Stop On Your Tour To Change Your Ratings Is Your Morning Show

At Rainmaker Pathway Consulting Works, LLC, we hyper-focus on morning show fame and this is because mornings is still a powerfully important part of great radio stations and a major connection to local community. By the way, you might be surprised that this includes the development of fame for a syndicated morning show. One of the most important questions you have to look at is: Is the right morning show on the bus?

Stop Number 2 On Your Tour To Change Your Ratings Is Are You Really Unique?

We see this all the time with new clients: "We do X and it is really the most famous thing we do. We must keep this." The truth is that brands are built on trust and trust is built on what mainstream audiences can depend on from your brand consistently. This doesn't mean you cannot have unique features, but it means you should consider strongly how features serve your overall brand. Being unique is important, but we've all heard people say, "It doesn't matter why people are talking about you." Well, it does. With your local radio brands today, you want people talking about you with good passion for what you are doing as it reflects their passions. That's the unique we focus on and you should, too.

Very Critical: Stop Number 3 Is Boosting Your Occasions Of Listening Consistently

If you know me, you know I believe "ratings are not real. Behaviors are real and have consequences. We can control the behavior of radio stations toward their audience. When you focus on the correct strategy, process and behavior, ratings go up as a consequence of those behaviors."

Well, you can really impact your ratings - your consequences - by making certain your team is effective at creating more occasions of listening. We work on this with clients all the time and highly endorse on-air personalities, management and local radio owners who invest in learning everything they can about storytelling, teasing and encouraging audience to come back to their product again and again. This is a powerful way to increase your ratings.

Bonus: Focus On Radio Everywhere You Go

Behavior has changed in the pandemic. Don't kid yourself. Americans, a highly mobile people, have become more empowered by having their habits disrupted. Focus on how much listeners want mobility, love mobility and move your brand in this directly rapidly.

Listeners are more mobile than ever and the old technology of the physical radio is clearly falling away. At the same time, one of the extreme top uses of Alexa? "Play (my favorite) local radio station."?

At Rainmaker Pathway Consulting, LLC, we are focusing our messaging with clients on creating copy and content that makes the purpose of our app the ease of taking the radio station wherever you go today and making certain the local radio stations we work with are that local connection you can take anywhere, anytime.

Press The Help Button?- We Know How To Help You

You might be ready for change. How do you create it effectively, swiftly and give your team a product they can FEEL is quickly on the move? When you need a radio consultant?now, ask yourself who is connected to?21st Century talent, the new ideas and who is hungry for?your?success today. Loyd Ford?gives local broadcasters?fresh strategic programming advice and regular encouragement to support local radio teams with?RPC.?Reach him anytime.?864.448.4169?or?[email protected].??

If your radio brand or cluster should be performing?better,?you’re ready for a?free?and?confidential?consultation with?Loyd Ford?now?@?RPC?864.448.4169.

Loyd Ford?consults radio stations, coaches personalities, and provides critical and strategic programming to radio that gives local broadcasters more ratings and revenue with?RPC?where they are known for their?Music Lab??and?Morning Show Fame Development? Coaching.?Reach him anytime.?864.448.4169?or?[email protected]. Join his group?“The Encouragers”?on the?Clubhouse app?anytime and experience?“The Radio Rally”?or?“Innovation In Audio”?7 pm ET/4 pm Pacific Mondays and Wednesday only on?Clubhouse.??Look for Loyd's weekly column @?RadioInk.com, too.??

We are....

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